As Twitchy reported, protesters were preparing to gather at a “controversial” billboard in North Carolina to show their opposition to its message, “Real men provide. Real women appreciate it.”

Here it is again for those who might have missed the original:

Fox 8 is reporting that the billboard has been taken down … and replaced by a similar text-only message from an anonymous person or group that has purchased the ad space.

That’s quite a mouthful for drivers speeding past, but still photos are almost certain to make the rounds of social media. Wonder how it feels to be trolled by the billboard you just protested earlier in the week?