PC anti-virus software maker Norton couldn’t help but zing rival McAfee, whose founder John McAfee is currently on the run in Belize and wanted for questioning in the murder of his neighbor. McAfee’s bizarre story has played out on Twitter, and today the software mogul launched a blog to document his attempts to radically alter his appearance.

In our opinion, the whole thing was a setup — the tweet that set up Norton’s cheeky response, we mean. What marketing pro could resist?

(Hat tip: @einfal)