'WTH were they thinking?' Adidas gets kicked hard for this post-Boston Marathon email

cc: PR departments at @pepsi & @united – these guys friends of yours? https://t.co/1KA2uOZVtX

— Sarah Rumpf (@rumpfshaker) April 18, 2017

Lotta questionable judgment goin’ around these days …

https://twitter.com/barstoolsports/status/854379232524472320

Someone in the marketing department at @Adidas is going to get fired hard for the subject of this email. pic.twitter.com/JqXoZnZQla

— ?Ross Bolen (@WRBolen) April 18, 2017

Poor choice of words by Adidas here @adidas pic.twitter.com/qfvj1ponoq

— Thomas (@hoov16) April 18, 2017

.@adidas you may want to rethink the subject line pic.twitter.com/curUb8FieO

— MIKE DENISON (@mikd33) April 18, 2017

Hey @adidas, I don't think this is the best subject line for an email…… pic.twitter.com/aByzQDS1Bf

— kyle (@kgeich) April 18, 2017

https://twitter.com/spencepascuzzi/status/854409973174083585

too soon, @adidas pic.twitter.com/bMo88y7OCf

— macaroni copacabana (@laurmar_b) April 18, 2017

https://twitter.com/Gabe_Gretz/status/854383491508776961

Bet Adidas wishes it could run far away from that one.

Oh no

— Michael Heinz (@MGHeinz) April 18, 2017

WTH were they thinking?

— Indy Conservative -Public Enemy (@TXIndyGurl) April 18, 2017

WHAT ARE YOU DOING @adidasUS?!

Have marketing and PR people not learned anything from previous gaffes? C'mon guys. Think before doing. https://t.co/fgTqBgPbim

— John Scholl (@JayScholl911) April 18, 2017