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Premium

New York Post's headline for story about John Cena's Make-a-Wish surprise perfectly illustrates the importance of phrasing

Phrasing isn’t everything, but it’s a lot. Media outlets in particular have to be mindful of that.

Unfortunately, someone at the New York Post was less mindful than they should have been.

Check out this headline on WWE star and actor John Cena’s recent surprise visit with a seven-year-old boy battling cancer:

It’s actually a really sweet story. Unfortunately, a lot of people couldn’t get past the headline.

So are we. Here’s a sample:

Where do we sign?

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