Note: The following message from Michelle about the acquisition of Twitchy is cross-posted at

I am extremely proud to announce the sale of to Salem Communications.

On March 7, 2012, I launched Twitchy with great anticipation and excitement. It’s hard to believe that a little more than a year ago, we were greeted with a great deal of befuddlement and amusement. Many observers couldn’t figure out why was needed, what exactly it did, and who our audience was. Fast-forward: “Twitchy’d” has become a verb and every last media outlet – new and old – is elbowing its way into the Twitter curation/aggregation space.

As we noted on our first birthday this spring:

Twitter users publish something like half a billion tweets per day. Even if 99.999 percent of those tweets are unimportant or nonsense, that leaves 5,000 tweets per day that are potentially newsworthy, or at least noteworthy.

Our mission is to find those hidden nuggets and report on them to you, our readers.

We’ve been at it for a year as of today. Has our Twitter-based news-gathering model proven a success?

We believe our record speaks for itself:

We documented tweets and retweets by dozens of left-wing Hollywood cranks, including Cher, Alec Baldwin, Jim Carrey, Russell Crowe, Chris Rock, Jason Biggs, Samuel Jackson, Ellen Barkin, Eva Longoria, and Eliza Dushku.

We were among the first to uncover Twitter riot threats and vandalism by Obama supporters in the run-up to Election Day…

We broke a story about Twitter death threats made against Wisconsin Gov. Scott Walker — a story that led to an investigation by law-enforcement authorities.

We caught mainstream media outlets lying about the Newtown, Conn., so-called “hecklers” and the health insurance situation of the former Navy SEAL who shot Osama bin Laden.

We were the first to report details about Aurora, Colo., shooting victim Jessica Ghawi, who was tweeting just before she was shot and was present at a separate mall shooting six weeks earlier.

Utilizing tweets, photos, and videos posted to Twitter, we were able to cover breaking news — from school shootings in the US to protests in Egypt to an NFL’s player’s homicide-suicide — faster (and in some cases better) than MSM outlets.

MSM dinosaurs consider our methods irresponsible. They insist that “real reporters” must wait around for government officials to confirm facts that are already widely known to anyone using Twitter.

Sorry, MSM, we don’t follow your rules. We have created a news model that allows people to read information that gatekeepers don’t want them to know. Our motto is “who said what.” Their motto is “which official source said what, and we’ll let you know when we’re good and ready.”

…Twitchy couldn’t be what it is without you: the community of readers, commenters, and tipsters who come to the site every day; the Twitter users who retweet our posts; the Facebook users who “like” and “share” our articles.

Thanks so much to all of you for making our first year a phenomenal success.

In a little more than a year and a half, Twitchy has grown from less than 2 million page views per month to more than 12 million. We’ve established a strong footprint both traffic-wise and editorially in an astonishingly short time. Twitter as a news-gathering and narrative-shaping medium is here to stay. And so is Twitchy.

As with Hot Air, I conceived and financed Twitchy completely on my own. But as a small, independent business owner, there’s only so far I can take the company. Salem’s mighty resources and corporate know-how will enable Twitchy to grow by leaps and bounds. Salem is a trusted enterprise and business partner with the highest standards of ethics and excellence. We know from our experience with the 2010 Hot Air acquisition that Salem understands the value of our brand, will preserve everything that makes Twitchy click, and will provide a great home for our employees. I’ll step down as CEO, but will continue to play an active role supporting and promoting Twitchy. It’s a win-win-win. Big thanks to Salem’s David Evans, Rick Killingsworth, and Jonathan Garthwaite for working with us again.

I’m forever grateful to all the initial staffers who were with me at launch. Your leaps of faith will never be forgotten. Like any start-up, we had our growing pains as we figured out how best to execute my vision. A huge turning point: Twitchy was blessed to hire Jenn Taylor and Lori Ziganto as co-managing editors. They are the funny, fearless, brilliant, and indefatigable dynamos who keep Twitchy running. I can’t say enough about Jenn and Lori’s political brilliance, editorial commitment, work ethic, impeccable judgment, and new media savvy. They set the crackling pace and irreverent tone for the rest of the full-time Twitchy team, whom I’ve come to know and respect as more than colleagues — but as family: editors Sarah Desprat, Brett Taylor, and Doug Powers (who continues to co-blog spectacularly here at as well as at Twitchy) and contributing editor William Amos. Much gratitude as well to contributing editors Jacob Bunn, Erik Soderstrom, and El Sooper and big thanks to Adam Brickley for his tenure as a contributing editor.

It takes one mind to think up a start-up, but it requires a village to execute. I’m grateful to the folks at 10up, WordPress VIP, Disqus, and Publir for their services, as well as lawyer Eric Costello for his work on the deal. We’re also grateful to Twitter staff, especially Adam Sharp and Sean Evins, for providing support and guidance as needed. Thanks again to tech guru Ed Burns for his invaluable help on our Apps. Bottomless thanks to all the readers, tipsters, and commenters who continue to visit and spread the word about our work. And as always, a big public thank you to my hubby, Jesse, who knew nothing about Twitter when I told him about my idea — but who threw himself into supporting me 200 percent as he always has with my entrepreneurial ventures. As with Hot Air, Jesse served as Twitchy’s human resources manager, payroll clerk, accountant, tech liaison, and CFO.

The lessons I learned from running Hot Air apply as well to Twitchy:

To survive, we needed to adapt, respond to market forces, and adjust the business focus to meet readers’ revealed preferences.

Loyalty is a precious commodity. So is industry. Like gold, they have many imitators. Never take the real things for granted.

Carpe diem quam minimum credula postero. ( “Seize the day, counting as little as possible on tomorrow.”)

Every good hot air balloon needs strong anchor ropes. The pilots may get all the glory, but it’s the hidden support that makes all the difference between successful flight and crash-and-burn.

Over the past 20-plus years, I’ve been blessed to make a living on my words, ideas, bits, and bytes. Capitalism and the American Dream are more than theories for me, but everyday realities. I cherish the opportunity to do good and do well — and to do so alongside so many talented, creative, passionate people. On to 2014!

  • WilliamAmos

    Thanks everyone for making Twitchy a success. And many thanks to Michelle for her making this all happen with her vision of using twitter as a news source.

    • Lisa Dean

      Thank you for being such a stellar Moderator WilliamAmos.

    • Love of Country

      Thank you WilliamAmos and Michelle Malkin and all the rest …… Twitchy is the best forum for politics with the best group of bloggers on the net. Congrats!

    • H50 ✓ᵛᵉʳᶦᶠᶦᵉᵈ

      Thanks to you and the Twitchy staff for making Twitchy a great and entertaining place to come!

    • annoyinglittletwerp

      i think that you’re an awesome mod. I also think that this move is bad idea. Salem turns every blog it touches to squish.
      -annoyinglittlletwerp(Hot Air’s official annoyer since 2006)

      • 0bamasnought

        I’m glad you said it first.

    • nickdqwk

      Indeed sir, thanks for being fair but firm, looking forward to more of the same under new management.

    • Right Wired ✓ᵛᵉʳᶦᶠᶦᵉᵈ

      And thank you for all your hard work, and for recognizing us.

    • nc ✓s & balances

      I really appreciate the way you respond to our concerns when someone crosses the line. Part of Twitchy’s appeal is that some basic standards of decency are maintained. We don’t have to “give up our freedoms” to do that.

    • Adam Brickley

      It’s been great watching this place grow!

      • Jesse Malkin

        What a pleasure it has been working with you, Adam.

    • Jesse Malkin

      Thank you, William, for all of your hard work and great story suggestions.

    • Bathing Suit Area

      You’re welcome.

    • Guest


  • PumpedUpKix

    Best site I have found in the past 2 years. Keep it up!

    • Jesse Malkin

      thank you!

  • Clete Torres

    Congrats to Michelle. Welcome aboard, Salem.

  • RefudiateGOPe

    Will Salem ruin Twitchy as they did Hot Air? Twitchy doesn’t seem to favor the GOPe over the grassroots and Tea Party Conservatives. Hot Air was that way until Salem took control. Now, they seem to go out of their way to either ignore or belittle the grassroots, especially if your initials are SP.

    • annoyinglittletwerp

      We long-time HA’er’s refer to our beloved blog as ‘Moderate Air’. *sigh*

      • sigh

        Lukewarm Air

      • IsraeliCojones

        It’s what it has become. Allah and Ed can deny it as much as they want, it’s just a fact.

        Look at the front page today and count the comments. Do you remember what it used to be, say, in 2008-2009. I know I do.

        • annoyinglittletwerp

          I’ve been registered since October 2006. I do remember.

          • IsraeliCojones

            Allah is miffed and not very classy tonight. I hope you’re following the thread.

          • annoyinglittletwerp

            I am.

          • sigh

            He’s probably mad that he can’t moderate the comments on this thread.

          • Apostic

            “Allah is miffed”
            I’ve rarely seen Eeyorepundit be otherwise. As for Ed, his strength dating back to his Captians Quarters days was not flying off the handle (unlike certain bloggers connected to this enterprise). Still seems to be good about that.

    • H50 ✓ᵛᵉʳᶦᶠᶦᵉᵈ

      I sure hope not.

    • IsraeliCojones

      Will Salem ruin Twitchy as they did Hot Air?

      You can count on that. It’s the whole purpose of the buying.

    • Jesse Malkin

      the editors will, by and large, be the same. So you shouldn’t expect any big changes on the editorial side.

      • Clete Torres

        That’s what we thought with HA too.

    • Gregor Eisenstein

      I sure can’t wait for auto-playing ads, losing long, thoroughly-researched posts to a comment section that refreshes automatically for some unknown reason, and reducing the intellectual rigor of the original version.
      You go, Salem!

    • BS61

      I couldn’t agree more. Salem in my area is full RINO and argue all the time with callers who say they are disappointed in them.

  • $51188365

    That’s awesome, Michelle! Congratulations, you capitalist you! Fatten up that bank account, girl!

  • DizzyMissL

    I hope they don’t make the comments like they are at Hot Air because they suck

    • Clete Torres

      I stopped reading HA after the sale. I tried navigating the comments section (under a different name) but the experience was so painful that I gave up and never went back.

      • DizzyMissL

        Same here.

        • H50 ✓ᵛᵉʳᶦᶠᶦᵉᵈ

          Me too. Tried it a couple times and didnt care for it at all.

          • walterc

            Ditto, tried to be loyal, but after just a couple efforts, gave up and pretty much stick to Twitchy and And Drudge and PJ Media of course.

          • 0bamasnought

            I’m a huge Instapundit fan, but PJ comments scheme stinks.
            I keep hoping they go to disqus.

          • Zexufang

            I agree. I (too) prefer disqus.

          • 0bamasnought

            I’ll stick around until it turns into HotAir.

      • annoyinglittletwerp

        I’m still there-but since the sale HA has lost its bite.

    • NessImp

      The layout of the comment system at Hot Air is identical to what it was before Salem bought them. The only thing they have changed in all that time is the login system.

      • DizzyMissL

        And it sucks.

      • sigh

        And the content. And the censorship.

      • IsraeliCojones

        and the orientation.

        Those who think about HA as still a Conservative site, must have been in a 4 year coma…

    • sigh

      They censor comments there before allowing the posts too. Good way to control opinion with no one knowing about it.

      • annoyinglittletwerp

        I actually got banned for a week last summer-and then spent 3 weeks in ‘moderation purgatory’. My crime was using a not flattering term for illegal aliens. Trolls say much worse about long-time commentors and nothing happens to them. Trolls bring hits, I suppose. Salem’s house-Salem’s rules.

        • sigh

          Yep, every single comment of mine goes into moderation for hours. Not even worth commenting because you can’t carry on a conversation. Don’t even remember why. Been that way for over a year at least. No response to queries, no fix.

        • OrangeEnt

          At least people respond to your comments there. I post stuff and never get any response. I’m wondering if I’m invisible there. AP must have a button….

          • annoyinglittletwerp

            Try commenting on tonight’s QOTD. If I see a comment from you-I’ll respond.

          • OrangeEnt

            Ah, I work first shift and the thread isn’t posted yet and it’s time for sleep. Maybe at work I can see it. Thanks.

          • Jesse Malkin

            you are not invisible.

          • annoyinglittletwerp

            ‘Orange’ was referring to HA.

      • DizzyMissL

        Interesting. Did not know that

  • Lisa Dean

    Congratulations on the sale Michelle. Salem, please for the love of all things Conservative/Tea Party/Grass Roots, don’t change Twitchy. We love it the way it is

    • OrangeEnt

      Don’t expect it….

  • $84598387

    This puts you Michelle heads and heels over Huffington any day.

  • $84598387

    Malkin, you capitalist pig! Congrats on your many successes.

  • Jenn Oates

    I can’t wait to see what you cook up next, Michelle.
    But I have to say that I really need a job where I get paid to troll Twitter all the livelong day. Oh, yeah. :)

  • H50 ✓ᵛᵉʳᶦᶠᶦᵉᵈ

    I’m running the gambit of emotions at the moment.
    I’m happy for MM and congratulate her on another resounding success.
    I’m worried for the future of Twitchy under the new owners.
    I’m disappointed, this was not the big happy news that I was waiting and hoping for.

    • nc ✓s & balances

      Hana, you took the words right out of my mouth.

      Congratulations, Michelle! You define the best of entrepreneurship.

  • Booker

    All the best!

  • CatHerder ✓fire! ✓fire!

    Mixed emotions here. Hoping against all experience that we all can still recognize the place by this time next year.

    • Michelle ✓classified

      My initial thought also. Very happy for the success of Malkin’s idea, but can’t help but wonder what will become of Twitchy. We’ve all seen too often how a change of hands usually results in a change of atmosphere and many of those times not for the better. I very much enjoy exactly how Twitchy is today – the editor’s commentary (hilarious), the subject matters, and even how William interacts and jokes around with us. We will lose all that with new ownership? Unless the current staff is remaining, I don’t see things being the same here.

      • WilliamAmos

        The entire staff is staying. Was never any talk of changes taking place. Salem is happy with the way the site is now.

        • ICOYAR

          Will you be able to keep DISQUS as the commenting system?

          • WilliamAmos

            That I don’t know. It is up to Salem.

          • H50 ✓ᵛᵉʳᶦᶠᶦᵉᵈ

            Hope so, I gotten to the point where if a site isnt disqus connected, I hardly bother anymore.

            Need to have the tools that allow the most efficient use of my time. Lots to do in the jungle.

        • Michelle ✓classified

          I sure hope they remain happy. Forgive my Negative Nancy side, I’ve been through a few changes in company ownership over the years. New owners ALWAYS announce nothing will change, things will remain the same and then…within a year or less implement changes and launch their own vision. Nothing wrong with that, it’s just that it’s been my experience that the changes usually makes things not so groovy. Fingers crossed Salem keeps a hands-off approach to how things go around here. Glad you’re staying, I enjoy you (even though I’m aware you barely tolerate me *snort*)

        • gary4205

          I am so glad to hear that! You guys do such a wonderful job. Twitchy is fun, irreverent, and always on top of things. It is a lot of ours’ first stop on the internet every morning, and last stop at night! PLEASE, never change!

  • JaneSmith100

    I love Twitchy, and dare I say it, I’ve seen loads of gays loving twitchy too, even lefty gays seem to come here (like JoeMyGod for instance whom I was just in a snark war here on twitchy). It’s been great, and I would really like the RIGHT to continue to be cool and with it in this century. Twitchy is one of those really cool, super cool things.

    • Guest

      I am a GAY CONSERVATIVE VETERAN and I love Twitchy!

  • cmerlo1

    Bravo, Michelle. Hopefully you did extremely well in the deal (I’m sure you did).

  • Right Wired ✓ᵛᵉʳᶦᶠᶦᵉᵈ


    I’m torn.

  • Maxx

    At least it wasn’t to AOL. 😉 Congrats Michelle and to all here. Your work has certainly not gone unnoticed. The accolades are well deserved for the entire Twitchy team.

    Glad to be a regular here and hope the real estate and comment style doesn’t change with the acquisition. After all, there’s a reason your grandmother’s biscuit recipe wasn’t written in pencil. Hope the suits in charge follow Drudge’s lead and keep the blueprint just the way it is. Simple, direct and effective.

  • WhoDat

    Sell-outs. :)

    Seriously, I enjoy the back and forth of ideas around here. Hope to be around for a while longer.

  • Bryan Ewbank

    Salem: Please take it and use it, but don’t change it.

  • therealguyfaux ✓ᵛᵉʳᶦᶠᶦᵉᵈ

    With all due respect– yeah, I know, that’s the cue for a shoe to drop– one wonders how “free-wheeling,” in terms of reporting on social phenomena, can a self-professed religious broadcaster parent company allow the subsidiary to be? Joe may be expressing it a bit harshly (which you’d expect from him, of course), but will the corporate policy be more one of, “Here it is– have at it!” (as now), or will it be more “Ewwww! Nasty! Miley’s tongue!”– if indeed, Miley is to be covered at all.

    Trust us, Salem. We know what’s silly, and what’s downright disgusting. We also know what’s satire and what’s preachy. Breitbart had it right when he said you have to find the natives where they live and speak their language if you’re going to convert them. For Twitchy to become anything other than a satiric site, for people of varying piety levels in their spiritual lives to come together, and go after those who refuse to see the beam in their own eye as they criticize the mote in ours, would be somewhat disappointing. You will not succeed in becoming the force to countervail the preachy Left, if you become just another preachy Right site no one would come to if it just turned into a scold, and didn’t retain its, forgive the term, “bitchiness” (which is what I always thought “Twitchy” was, a portmanteau of that word and Twitter).

  • sigh

    Hot Air went downhill after the sale. Now all they care about is getting gay marriage and amnesty passed.

    • Chevypowered

      Allah Pundit carries a large torch for the cause.

    • JoeMyGodNYC

      Out of curiosity (don’t read Hot Air), is their advocacy for gay marriage based in libertarianism?

      • gary4205

        NO, everyone over at Hot Air are stinking LIBERALS who only pretend to be [somewhat] “conservative” for a paycheck.

        They are Romney, Huntsman, Christie “conservatives.”

        The website openly mocks actual Conservatives, absolutely HATES Sarah Palin, and the Tea Party, and everything they stand for.

        Now they link more far left America hating websites than they do anything else. You’d think the joint was owned by Politico, or the far left hate site Daily Beast, as many articles as they link to daily, in their headlines!

        Hot Air is about as useless it gets. Not quite as bad as Townhall, but pretty close!

        I love Michelle and all of her hard working people here. She and they are amazing. Just wish a group of actual Conservatives had bought Twitchy.

  • John

    For how much?

    • no_more_deceit

      More than Newsweek, I am sure :)~

  • TJ

    Here’s hoping that the next starter website will be just as great as Twitchy.

  • nc ✓s & balances

    Nothing ever stays the same, things change and people move on. But Twitchy has been such a unique and fabulous forum, open to all, yet still somehow a community. Here’s hoping the transition is seamless and Michelle’s vision remains. Best wishes to all!

  • AW

    Please, don’t change.

  • NeoKong

    Congrats and thank you.
    I love Twitchy.

  • garygramscom

    I guess we can expect pop ups, join the club sign ins and ads in the near future…

    • Jesse Malkin

      there will probably be more ads. It isn’t cheap to run a site like this.

  • $24698634

    Christian media company buys snarky website; what could go wrong?

    • journogal

      Why do you care? Why are you here since you seem to hate the site and company? Says more about you than you care to realize.


    well congrats! BTW- anyome wanna buy MY blog? 😉

  • Pat

    Congratulations!!! I love, love, love Twitchy and the wit of all of your commentators, including the many Twitterers (is that a word?) that I learn from every day. So great for Michelle, she continues to amaze and inspire me!

    • Jesse Malkin

      thank you Pat!

  • Chip

    So glad you went with a Conservative company!!!

    • Jesse Malkin

      Salem is a first-rate company. Always completely professional.

      • Chip

        Thanks! I checked them out as soon as I saw your post!!! Thought we would be losing a bastion of intelligent snark and political punditry. Glad we won’t.

  • Norbit Peters

    Congrats Michelle, you did a superb job in launching, expanding and overseeing this site!

  • CHHR

    Thanks to Michelle and her genius… twitter has become a force to be reckoned with… proud to blog here & look forward to great things to come from under the umbrella of Salem Communications!

  • Erick Brockway

    Hey, that’s great! Ed Atsinger used to go to my church, good man. Glad to see his company is still moving in the right direction

  • krillionare


  • no_more_deceit

    I used to be all messed up on Twitchy, now I am all messed up on Je…(apologies to C&C). Congrats Michelle.

  • Agent Carmichael

    Please don’t ruin Twitchy!

  • Ryan Johnson


    j/k, congratulations!

  • supplyguy

    Is MM a millionaire yet? I hope so. She deserves it.

  • c4pfan

    Well, goodbye Twitchy. I can’t stand Salem broadcasting.

    • Jesse Malkin

      Sorry to hear that. Twitchy will still be here if you change your mind.

  • DaMonk

    Whats Next? I can hardly wait.

  • $9844146

    You did build that. Congratulations Mrs. Malkin and Twitchy Team.

  • Renny

    I hope they don’t change Twitchy. It’s a pretty fun place to visit for a conservative, tea partier.

  • Zanshi

    I’m rooting for your long-term success, Twitchy. :)

  • Steve in Katy

    Twitchy has the funniest, clever, and smartest community. Hell, it’s better reading this stuff down hear than most of the tweets. BlahBlah and all, hats off!

  • Thad Puckett

    Well done. Another fine example of what can happen when entrepreneurs dream big dreams.

  • $4752944

    Eh. I’d have done the same thing. There are only so many hours in a day, after all, and she can’t do everything and be everywhere. Take the money and run. Malkin has a nice family and a nice lifestyle. Good for her!
    otoh, new owners mean new management and new policies. That means change.
    Keep your eyes open, kids. Life is change.
    We’ll see how happy you are when the new owners make some changes.

  • Melanie Morgan

    Congratulations Michellle Malkin for making a difference in this world with grit and wit!

  • BS61

    Im worried – Salem in my area were all pro Immigration 24/7 and belittled cruz and callers.