It’s clear President Obama lost the first presidential debate Wednesday night, but today it’s KitchenAid that’s in full crisis mode. Behold the company’s sick debate screw-up:
Who lost tonight's debate? @KitchenAidUSA. pic.twitter.com/nGx8PWim
— Alex Goldschmidt (@alexandergold) October 4, 2012
Obama’s grandmother, Madelyn Dunham, died on November 3, 2008.
The tweet was quickly deleted from KitchenAid’s corporate account, but not before becoming a massive public relations nightmare.
Wow, I'll now never buy from you. RT @KitchenAidUSA: Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president’.
— Meg Turney (@megturney) October 4, 2012
After @KitchenAidUSA tastelessly joked about Pres. Obama's grandmother dying b4 his election, time to #BOYCOTT KITCHENAIDUSA . PLEASE RT
— Hawaii Shira (@HawaiiShira) October 4, 2012
https://twitter.com/NathanWurtzel/statuses/253712512376246272
Out of line &Time 2 Boycott -RT @KitchenAidUSA: Obamas gma even knew it was going 2 b bad! She died 3 days b4 he became president"
— The Trillest MBA You Will Ever Know (@FeliciaAREnuha) October 4, 2012
My first house has several @kitchenaidusa products in it. Never again!
— Fleur de Leigh (@LeighLis) October 4, 2012
https://twitter.com/SB_MikeMay/status/253695492259729408
https://twitter.com/jakehsnider/status/253686315869143041
wow, @KitchenAidUSA, i will never give you another dime. i used to long for your stand-up mixer, now i long for your corporate collapse.
— rader ريدر (@raderette) October 4, 2012
KitchenAid’s Cynthia Soledad attempted instant brand rehab with a swift apology.
Deepest apologies for an irresponsible tweet that is in no way a representation of the brand's opinion. #nbcpolitics
— KitchenAid (@KitchenAidUSA) October 4, 2012
Hello, everyone. My name is Cynthia Soledad, and I am the head of the KitchenAid brand.
— KitchenAid (@KitchenAidUSA) October 4, 2012
I would like to personally apologize to President @BarackObama, his family and everyone on Twitter for the offensive tweet sent earlier.
— KitchenAid (@KitchenAidUSA) October 4, 2012
It was carelessly sent in error by a member of our Twitter team who, needless to say, won't be tweeting for us anymore.
— KitchenAid (@KitchenAidUSA) October 4, 2012
That said, I take full responsibility for my team. Thank you for hearing me out.
— KitchenAid (@KitchenAidUSA) October 4, 2012
She also made herself available for interviews.
@Mashable My name is Cynthia Soledad, and I'm the head of KitchenAid. I'd like to talk on record about what happened. Please DM me. Thanks.
— KitchenAid (@KitchenAidUSA) October 4, 2012
@PoliticalTicker My name is Cynthia Soledad, and I'm the head of KitchenAid. I'd like to talk on record about what happened. Pls DM me. Thx.
— KitchenAid (@KitchenAidUSA) October 4, 2012
https://twitter.com/KitchenAidUSA/status/253747126369124353
While some voters remain undecided about which candidate will “save or create” the most jobs, the Twitterverse agrees at least one job opened up last night.
If anyone’s looking for a job, @KitchenAidUSA is probably going to be hiring a new social media director tomorrow morning.
— Mark P. (@map408psu) October 4, 2012
Dear @KitchenAidUSA, If you are looking to hirer a new social media person to replace the one you letting go tomorrow, I can send my resume.
— Theresa Seid (@TMSeid) October 4, 2012
Social Media job available. –> RT @KitchenAidUSA: Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president’.
— Omari Brandt (@yen5ie) October 4, 2012
At least KitchenAid created a new job tonight. RT @KitchenAidUSA: Obamas gma knew it was going 2 b bad! Died 3 days b4 he became president
— Chad Coleman (@HashtagChad) October 4, 2012
A bit of advice for social media people who want to keep their jobs:
A tip for Social media! Separate your personal Twitter account from your company's by using two different apps. Take note @kitchenaidusa
— Bryant (@bryant41) October 4, 2012
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