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Step Aside, 'Dark Brandon'! Try Not to Roll Your Eyes at the Next Biden Re-Branding Effort

Meme screenshot

The Biden White House and reelection campaign have spent a good deal of time trying to take advantage of the "Dark Brandon" meme, and they've even had Biden himself take part with the help of a Democrat late-night host with a staged question and rehearsed response:

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The New York Post's Miranda Devine noticed that a re-branding effort seems to be in the works, and this one's even more cringe:

"Smokin' Joe Biden"? 

The only thing "smokin'" about this administration is coming from the dumpster fire they've created. 

From Axios:

The White House and Biden campaign call this State of the Union Month, and Thursday's speech is being amplified by a $30 million ad buy (including spots during March Madness) and presidential travel to swing states — Pennsylvania Friday, Georgia Saturday. 

Why it matters: The campaign wants viewers to keep seeing President Biden as a feisty fighter — "Smokin' Joe Biden," House Democratic Leader Hakeem Jeffries called him Friday — while trying to dent former President Trump's image of strength after repeated triumphs in GOP primaries.

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The Biden campaign might be able to thank Hakeem Jeffries for coming up with that:

There's never been a greater disconnect than the huge gap between the Biden that Dems/media would like everybody to believe exists and the reality we see every day.

SSSMOKIN'!

Or maybe "Adderall Joe" will be next.

*** 

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