President Obama today kicked off what is said to be a three-week public relations push to move talk about Obamacare beyond the troublesome website and focus instead on the, um, benefits.”Now that the website’s working for the vast majority of people,” the president said, “we need to make sure that folks refocus on what’s at stake here.”

Conservatives have long been wary of just what’s at stake here; will this new public relations blitz help us to stop worrying and love the Affordable Care Act? That might depend on just what #TheNewObamacareSalesPitch turns out to be. Any guesses?

No, that was the old pitch.