Toady Facebook announced a new search tool called “graph search” that is designed to make it easier to search for cool Facebook stuff.

Graph Search and web search are very different. Web search is designed to take a set of keywords (for example: “hip hop”) and provide the best possible results that match those keywords. With Graph Search you combine phrases (for example: “my friends in New York who like Jay-Z”) to get that set of people, places, photos or other content that’s been shared on Facebook. We believe they have very different uses.

Another big difference from web search is that every piece of content on Facebook has its own audience, and most content isn’t public. We’ve built Graph Search from the start with privacy in mind, and it respects the privacy and audience of each piece of content on Facebook. It makes finding new things much easier, but you can only see what you could already view elsewhere on Facebook.

It’s not every day the world’s largest social media company rolls out a new feature; naturally many Twitter users wanted to weigh in.

Some see enormous potential:

Others think Social Graph is useless, or worse:

The markets reacted with mild disapproval. Facebook shares are down 2.5% today (at the moment).

Twitchy has no opinion yet on Graph Search, but Facebook is a large source of traffic for our website so we wish the company well.

Related:

Twitchy’s Facebook page

  • Peyton

    They couldn’t come up with a better name?

    • http://twitter.com/conservag Aaron

      Their product is called “Facebook”

      • Peyton

        Touche!

    • http://twitter.com/conservag Aaron

      Their product is called “Facebook”

  • Peyton

    They couldn’t come up with a better name?

  • twinx

    Dear Facebook, I am SO over you and have been for a the longest time. Buh-bye. Tweet me your answer. Love, Twinx

  • twinx

    Dear Facebook, I am SO over you and have been for a the longest time. Buh-bye. Tweet me your answer. Love, Twinx

  • Maxwell

    Bob Wetsel

    That Facebook Graph Search looks like the dumbest, most useless shit ever. Just an advanced stalking tool.

    Isn’t that all facebook is, an advance stalking tool?

  • Maxwell

    Bob Wetsel

    That Facebook Graph Search looks like the dumbest, most useless shit ever. Just an advanced stalking tool.

    Isn’t that all facebook is, an advance stalking tool?

  • http://twitter.com/thetugboatphil TugboatPhil

    In other news: Myspace announces similar feature to launch sometime in early 2017.

    • Cruz2016!!!

      It’s time everybody goes back to Myspace…Facebook is out of control….

      • nc

        Is it a coincidence, or did MySpace start to fade when Rush started calling it MyButt?

      • nc

        Is it a coincidence, or did MySpace start to fade when Rush started calling it MyButt?

  • http://twitter.com/thetugboatphil TugboatPhil

    In other news: Myspace announces similar feature to launch sometime in early 2017.

  • Grumpa Grumpus

    I think the best “tweet” of the grp is the one that observed that the improvements users have been literally begging for, for at least the last 3 yrs, were not made.

    The clunky interface being the top offender. It’s right out of the early 1990s, and the building tools are half-baked too.

    I read somewhere that they’re getting grants for the development of “data obstraction and correlation technology” (ie., “data mining”). If that’s true they have no obvious incentive to improve the interface.

    Not obvious to them, anyway. I remember when AOL was “The Big Thing“. They also thought that they were too big to be dethroned but became a joke and then a nothing— but then a “bail-out Progressive cronies friends’ businesses” mindset didn’t permeate the government when they shrank, either.