MSNBC host Rachel Maddow had to cry wolf just that one time over President Trump’s tax returns to throw a big old wet blanket on top of any future scoops. This claim should have been enough to light up social media Thursday night:

So … what was it? We were so excited we totally let the show slip our minds.

WHOA! Send BuzzFeed a copy; they’ll publish it before 10 p.m., verified or not.

Oh yeah.

Hang on; MSNBC producer Kyle Griffin suggests the network is going to try to revive the hysteria over Russia and the election.

Never. Unless …

Got that, journalists? No mistakes. Now run toward that fire.

For most people, Maddow’s scoops never live up to the hype.

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