Melania who? Apparently First Lady Jill Biden is bringing 'fashion back into the White House' at last

Sarah D | 2:22 PM on January 20, 2021

As the Trump administration concludes and the Biden administration begins, we can expect a return to norms.

But, even more importantly, we can expect a return to fashion at the White House.

Because it’s already happening:

Dr. Biden is bringing American fashion back into the White House starting with this subtle sparkly coat ✨ https://t.co/e0R0R0v1O1

— Refinery29 (@Refinery29) January 20, 2021

Yeah, where the hell was fashion these last four years?

Eliza Huber writes:

Dr. Biden’s choice to support Markarian, which was founded by O’Neill in 2017 and includes both ready-to-wear pieces and bridal looks, only adds fuel to the rumors that, like Michelle Obama, the new First Lady plans to use her position to uplift American fashion designers. Obama famously wore Jason Wu at the Inaugural Ball in 2009, thus launching his namesake brand into the limelight. Throughout President Obama’s two terms in office, she continued wearing items from rising American brands, quickly making them household names. Dr. Biden followed suit during her husband’s campaign, recycling a fall ‘17 dress by 2020 CFDA American Womenswear Designer of the Year winner Gabriela Hearst, a New York-based designer known for her dedication to sustainability. On the eve of the Inauguration, Dr. Biden wore the purple “Unity” coat and dress from New York-based designer Jonathan Cohen’s fall ‘21 collection to a COVID-19 memorial.

All that’s to say, New York designers should prepare themselves. The First Lady appears to be on a mission to bring American fashion to the White House — and with brands suffering during the pandemic, having a visual reminder that blue skies are ahead is very much needed right now.

Thank goodness for Jill Biden. Not only is she bringing sexy back, but she may very well singlehandedly save the fashion industry from COVID19.