Hunter Pollack, whose sister Meadow Pollack was shot and killed on Valentines Day at Marjory Stoneman Douglas High School in Parkland, Fla., went viral Monday with a video clip of crisis public relations consultant Sara Brady that really needs to be seen to be believed.
Our leaders don’t care about Parkland families!
Broward’s Superintendent and his PR person called grieving families “crazies”, “the opposition”, and call hardworking reporters “skanks” for exposing the truth.
Retweet and expose them all! pic.twitter.com/Z4AmKFsNFi
— Hunter Pollack (@PollackHunter) December 4, 2018
A crisis public relations consultant created a crisis of her own for the Broward school district, after a video came to light in which she dismissed the district’s critics in the Parkland massacre as “crazies” and called a reporter a “skanky” “jerk” who “smells bad.”
Sara Brady, who was paid nearly $75,000 to assist the district after the shooting at Marjory Stoneman Douglas High School, told an audience of public relations professionals last July that critics of the school district’s controversial Promise program, which allowed students who commit minor crimes to avoid jail, were “crazies.”
She criticized South Florida Sun Sentinel reporter Scott Travis, although she didn’t name him, as “just a jerk,” and then she got more personal.
“He is sloppy, he’s reckless, he’s mean, and he smells bad,” she said, laughing along with the audience.
So the crazies were the ones who criticized the Promise program, which sends students who commit crimes to an alternate school to keep them from racking up criminal records and making the school district look bad in the meantime.
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Brady addressed the video Tuesday:
My comments about ‘crazies’ were part of an overall presentation for communication practitioners and were in reference to the anonymous trolls and bots who seemingly always appear after these hideous tragedies.
— Sara Brady PR (@newsgirl52) December 4, 2018
Russian bots? Were they Russian bots?
They are empowered by posting their personal and unsubstantiated theories on social media. Never would I refer to victim’s families in such a way. We grieve with the families who lost loved ones in this terrible tragedy.
— Sara Brady PR (@newsgirl52) December 4, 2018
My role in any crisis is to simply assist the organizations with whom I’m working in the communications process with both the media and public at large.
— Sara Brady PR (@newsgirl52) December 4, 2018
So she works to communicate with the media, such as reporters she calls skanky jerks who smell bad.
You clearly stated that you knew which ones they are and it’s important to know who they are. That wouldn’t be applicable to anonymous trolls and bots ….
— John Mihokovich (@JMihokovich) December 4, 2018
It wasn’t “the bots” that were infuriated by the response after info surrounding the shooting was released or devastated by the shooting itself – those were the American people, many were school children and their families. You cannot undo the damage that presentation has done.
— ms G (@mgorena) December 4, 2018
For a PR person whose job it is to put a positive spin on things, you sure are gifted at making things much worse every time you speak or tweet. Here's a novel idea, stop speaking.
How delusional does one have to be to think everybody who disagrees with them is a troll or a bot?— Rising serpent (@rising_serpent) December 5, 2018
You are a public Relations Director. You get paid to lie to make your boss look good. You said what you said. Own up to it. You referenced victims and family members demanding answers to their legit questions as “crazies” and to “ignore them” ?♂️
— Mark Reed (@captgmreed) December 4, 2018
You're tweeting one thing, when the video clearly says another.
— Peter (@pistolipete) December 4, 2018
Actually, you said families of victims will “say anything” and “blame anyone.” That clip is dropping today. I hope the $70k was worth it.
— Kenneth Preston (@kennethrpreston) December 4, 2018
Shame on you. Maybe get the “news” part out of your handle.
— Jacob Langston (@jacoblangston) December 5, 2018
Funny now you’re taking your own advice and not responding.
— Mark Reed (@captgmreed) December 4, 2018
Ahh, the PR lady now having to do PR for herself.
— Jhump (@jhump83) December 4, 2018
— Grateful_Mom (@mom_grateful) December 4, 2018
Sounds like you need an actual PR firm.
— Chris B (@chrisbitel) December 4, 2018
might I suggest deleting your account
— a tiny manatee wearing a santa hat (@AFloridaManatee) December 4, 2018
We know what the comments were about. You were calling victims who do not believe gun confiscation will solve the problem, 'crazies'.
— L'ancienne Cour (@LancienneCour) December 4, 2018
Yep.
What about your comments on the reporter who's been standing by the victims families to obtain real answers? @smtravis you referred to him as "reckless, sloppy, jerk, and smelly man". Care to elaborate?
— Poleetico Heespánico (@PoleeticoH) December 5, 2018
Many of the families fell into your category. And the world found out how the county failed their children. This could be the lowest I have ever seen.
— Gone Fishing (@Texas_Eric1) December 4, 2018
Unreal.
After my sister was killed in the Parkland shooting, officials secretly worked to “shut out” the families.
Watch Sara Brady (@newsgirl52) admit to pushing aside our emotions and say the families just “want to blame.”
She asks the audience not to tell anyone. Make her viral! pic.twitter.com/Slg6LhkHlg
— Hunter Pollack (@PollackHunter) December 4, 2018
Broward Schools PR boss Sara Brady (@newsgirl52) refers to @smtravis as "a reckless, sloppy, jerk, and smelly man".
This is a brutal attack on a great reporter whose stood by the 17 families in demanding answers from the school board. pic.twitter.com/DhXgd3l3Wz
— Hunter Pollack (@PollackHunter) December 5, 2018
Regarding Brady (@newsgirl52), he said, “She doesn’t work for us anymore, nor will that person ever be working for us again.” – @RobertwRuncie
This statement came after the school board paid her $75,000 in taxpayer money for her service.
— Hunter Pollack (@PollackHunter) December 5, 2018
Related:
So many red flags: More than 30 people didn’t report Parkland shooter’s disturbing behavior https://t.co/OjYAELI2e6
— Twitchy Team (@TwitchyTeam) November 18, 2018
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