https://twitter.com/bluefinlabs/status/298944533553623040
So, what is Bluefin Labs? It looks like this:
Go team! RT @jdrishel: The team @bluefinlabs getting ready for the Super Bowl. pic.twitter.com/4yiPwGdP
— JP Maheu (@jpmaheu) February 3, 2013
OK, that could be anything. What makes Twitter’s acquisition such a big deal? Bluefin tracks Twitter “chatter” in response to television programming, giving advertisers a better idea of who’s watching what, what they’re saying about it, and how to get people talking.
https://twitter.com/bluefinlabs/status/296640299634135040
Twitter’s COO Ali Rowghani explained in a blog post today that the acquisition will help Twitter “create innovative new ad products and consumer experiences in the exciting intersection of Twitter and TV.”
As millions of people around the world experienced during Sunday’s Super Bowl broadcast, Twitter is an amazing complement to live television viewing. We look forward to working with Bluefin and our partners in the television industry to make the experience of Twitter and television even better.
8.8 million social comments about the Super Bowl before halftime, per @BluefinLabs. Up nicely from 5.7 million before the half last year.
— Brian Stelter (@brianstelter) February 4, 2013
Recommended
Super Bowl was biggest #socialTV event ever, says @BluefinLabs — 30.6 mil social comments, up from 12.5 mil last year. (Blackout helped.)
— Brian Stelter (@brianstelter) February 4, 2013
In December, Twitter partnered with Nielsen to develop the Nielsen Twitter TV Rating, and Bluefin will add an essential piece to that puzzle.
Trying to understand the latest @Twitter @bluefinlabs Nielsen @social_guide relationships? I made this chart. #socialTV pic.twitter.com/NnYcICdN
— Mike Proulx (@McProulx) February 6, 2013
Join the conversation as a VIP Member