Fire rages at the Time-Life Building in Manhattan, evacuation underway [pics, video]

FDNY is on the scene, and evacuation is underway.

https://twitter.com/NYCityAlerts/status/420281688628158464

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A post shared by IDU Media (@igorsphoto)

https://twitter.com/OMGSweetCheeks/status/420281164226494464

Fire outside Time-Life Building — 1st floor evacuated — 2nd and 3rd floors shelter in place. http://t.co/pe1sw62NnS

— Tony Gatto (@gattotony) January 6, 2014

We see the smoke from our window. MT @NewsBreaker FDNY on scene at fire outside the @TIME LIFE building 51st & 7 http://t.co/ALNMrAm8fB

— Allan Townsend (@allantowns) January 6, 2014

Video of fire outside of the Time-Life building on 51st and 7th: http://t.co/CEGfCKUJzD via @ericripert

— New York Post Metro (@nypmetro) January 6, 2014

http://instagram.com/p/i1u1niLtMf/

The building may look familiar:

Fire at the Time-Life Building in NYC (fictional home of Mad Men's Sterling-Cooper agency) pic.twitter.com/032flQIYEj

— David Burge (@iowahawkblog) January 6, 2014

We hope everyone is safe.

We will continue to monitor this situation and update with developments.

Editor’s note: This post has been updated with additional tweets.

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Update:

Celebrated chef Eric Ripert tweeted from nearby:

https://twitter.com/ericripert/status/420279464745267200

https://twitter.com/ericripert/status/420279543862394880

http://instagram.com/p/i1u36mLtMj/

https://twitter.com/ericripert/status/420282535428780032

https://twitter.com/ericripert/status/420282615485444096

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Grateful Calvin

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http://instagram.com/p/i1wRU9rtO9/

More from the scene:

Just left work across the st…lots of smoke. MT @NBCNewYork: Time Life bldg evacuated as authorities respond to fire http://t.co/ynZ0O5E24T

— Katie Morison (@katieyankees) January 6, 2014

https://twitter.com/JasonDuaine/status/420286110036951040

http://instagram.com/p/i1x3BilVXm/

#nyc #nyfd fire in front of cafe dukes at time and life building. Picture stolen by http://t.co/JMrXh7CV8Q pic.twitter.com/MkvCs6yVpS

— Chris Cole (@chriscole086) January 6, 2014

Reports indicate it was a manhole fire:

@caralynnshultz looks like it was a manhole fire http://t.co/HmgJgFB1da

— Zach Aaronson (@ZachAaronson) January 6, 2014

So far, no injuries have been reported.

https://twitter.com/ericripert/status/420288641014185984

Here's a pic of the manhole fire outside our building (Time Life) from the article I RT'd. We all got out ok. pic.twitter.com/Bzx0CeO4A2

— Secular Saint (@SylviaObell) January 6, 2014

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