NBC, Fox want to 'eventize' their upcoming programming

Both NBC and Fox revealed their fall schedules today, and if you watch either network, get ready to be “eventized,” or something. That’s apparently the new buzzword in network television. Maybe it will catch on?

https://twitter.com/kevinroose/status/465973497781420032

https://twitter.com/jasoncfry/status/465975947376603137

Eventize is not a word. #Upfronts

— Lisa Quan (@lisaquan) May 12, 2014

what? no. no no no. RT @tcarmody: MUST WASH EYES RT @zseward: Can we agree not to let the verb "eventize" catch on? pic.twitter.com/3dJGpfEcMe

— ? damned sinker ? (@dansinker) May 12, 2014

@peterlattman If everything is "eventized," does that also mean that nothing is?

— Dan Primack (@danprimack) May 12, 2014

@peterlattman I prefer eventify

— Gina Delvac (@gdelvac) May 12, 2014

@peterlattman @darcyday I shall notate and we can interface about it sometime.

— Robert (@bobbymacReports) May 12, 2014

This sounds fair:

@bobbymacReports @peterlattman @darcyday first journo to use it outside of a quote loses. Everything.

— Staci D Kramer (@sdkstl) May 12, 2014