Twitter tries to decipher Rupert Murdoch's cryptic 'James'

Is it a word association exercise or a call for help? Your guess is as good as ours.

James. Dude. Your Dad's after you for something. James. RT @rupertmurdoch: James

— Mark Reed (@markreedwa) March 30, 2013

https://twitter.com/RunGomez/status/317827916320866305

@rupertmurdoch try speaking out loud to him

— Late Heavy Bombardment (@JonnieMarbLes) March 30, 2013

@rupertmurdoch …Mr Murdoch (you're talking to me, right?)

— JRT (@James_Tess) March 30, 2013

Yes, Rupert? RT @rupertmurdoch: James

— James Carskadon (@JamesCarskadon) March 30, 2013

Yes? Let's do lunch one of these days! @rupertmurdoch: James

— James (@james_lead) March 30, 2013

https://twitter.com/JamesWCoker/status/317833001398571008

https://twitter.com/JamesCoston/status/317828517121372160

@rupertmurdoch James is gone I'm sorry

— Ben (@BenReed_) March 30, 2013

@rupertmurdoch Cool tweet bro

— Shaheel Galaya (@ShaqG89) March 30, 2013

@rupertmurdoch James is busy.

— Robert Young (@i_robertyoung) March 30, 2013

@rupertmurdoch T. KIRK

— kidney bean (@MRSlimabeansNO) March 30, 2013

“@rupertmurdoch: James” was the name of my sled.

— sjglass ?? (@UrquhartMP) March 30, 2013

Bond, James Bond RT @rupertmurdoch: James

— Eric Koch (@EricDKoch) March 30, 2013

Bartles and RT @rupertmurdoch: James

— Rod (@RDrandom) March 30, 2013