'Just a PR move'? Anheuser-Busch's statement on NFL greeted by some skepticism

Anheuser-Busch evidently isn’t too pleased with the NFL right now:

NFL beer sponsor, Anheuser-Busch, issues strong statement pic.twitter.com/HybXHjymDr

— Darren Rovell (@darrenrovell) September 16, 2014

So, what does this mean for the NFL?

@Believeland_216 @darrenrovell Now Roger's seat just got a little bit hotter.

— BrownsMemes @ BIGPLAY (@BrownsMemes) September 16, 2014

As ESPN’s Darren Rovell points out, Anheuser-Busch is kind of a big deal:

How much power does Anheuser-Busch hold? They have been the exclusive beer advertiser of the Super Bowl broadcast for 28 years.

— Darren Rovell (@darrenrovell) September 16, 2014

How powerful is NFL sponsor Anheuser-Busch? 1 in every 5 beers sold in America is a Bud Light.

— Darren Rovell (@darrenrovell) September 16, 2014

Over the last year, Anheuser-Busch has sold about $15 billion worth of its beer in the US, according to @iriworldwide.

— Darren Rovell (@darrenrovell) September 16, 2014

But some tweeters don’t seem all that impressed with the company’s statement:

@darrenrovell @AnnemarieWeers Apparently they're looking for brownie points, seems like advertising quackery IMO, they care about $$$$$$$$$$

— NanaV #Resists for ???? & ❤️ of our ? (@Nanny2V) September 16, 2014

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https://twitter.com/nfltalentstaff/status/511971841469345792

@darrenrovell realistically, how serious are any concerns they (Anheuser-Busch) would drop its sponsorship? Seems face-saving is all.

— Ryan Cox, Accountability + Growth Coach (@ryanleecox) September 16, 2014

And you know what they say: Actions speak louder than words.

https://twitter.com/Bluizbeauty/status/511960164467896320

@ncroal but have they withdrawn their ads?

— Jeremy Voss (@CouchShouts) September 16, 2014

https://twitter.com/sevenwithcheese/status/511962339592392705