Maybe he's born with it? Maybelline hires a DUDE to be the face of its new mascara (seriously)

Well then, Maybelline.

Maybelline just hired a guy to be the face of its new mascara https://t.co/EiPiTr8ZLh pic.twitter.com/yiGIi5VzFg

— BuzzFeed (@BuzzFeed) January 5, 2017

Hey, the guy does have some stellar eyelashes … really. And check out those perfectly manicured eyebrows, plus the dude definitely knows how to use lip liner (far too many women don’t).

https://twitter.com/LilMissRightie/status/817383318543101953

But that five o’clock shadow is sorta distracting.

Cover Girl already did it

— Leanne Petty ? (@NCLeanne) January 5, 2017

So this is some sorta competition to appeal to men out there looking for the best mascara?

Oh, that's just too…too…Well, to each his own.

— Guy de Chaussee (@GuydeChaussee) January 5, 2017

Yeah … if you think about it really, to each his own. If may not be your thing but if it works for some?

Maybelline Just Hired A Guy To Be The Face Of Its New Mascara https://t.co/UwzgZ8oykE pic.twitter.com/sunFkcv8Jo

— BuzzFeed News (@BuzzFeedNews) January 6, 2017

Hrm.