We never thought this day would come, but Media Matters has finally found a homophobic transphobe they won’t boycott:
Media Matters chief @GoAngelo tells me no boycott for Joy Reid
"I take ad pressure campaigns seriously … This is right-wing chicanery here and bullshit."https://t.co/Xc4xhs8JDn
— Jon Levine (@LevineJonathan) April 25, 2018
Media Matters loves nothing more than a good, old-fashioned boycott. So the Wrap’s Jon Levine asked Media Matters’ president Angelo Carusone if Joy Reid is boycott-worthy:
Serious question for @mmfa and @GoAngelo — Does the Joy Reid stuff rise to the level where you would consider an advertiser boycott?
— Jon Levine (@LevineJonathan) April 25, 2018
Here’s what Carusone had to say about that:
No. For a few reasons, none of them ideological in nature. At outset, I would underscore one thing: ad pressure campaigns are rare for us because threahold is high. Now…the reasons…
— Angelo Carusone (@GoAngelo) April 25, 2018
1) Part of calculus for ad campaign is that it is the last or only option needed to change behavior or deliver needed accountability. It’s a last resort thing.
— Angelo Carusone (@GoAngelo) April 25, 2018
2) Ad pressure campaigns are most useful when the business model itself is built on hate/abuse/bigotry/lies/propaganda. And so ad pressure campaigns are corrective because they target fuel of biz model and perverse incentive. That defintely is not at issue here. At all.
— Angelo Carusone (@GoAngelo) April 25, 2018
3) Patterns are key. Absent some incredible situation, I’ve been very consistent that I don’t run campaign based off of a one-off. Especially not one based off of a one-off comment from years ago disconnected from current platform. So that’s another factor.
— Angelo Carusone (@GoAngelo) April 25, 2018
Um, there was a pattern, Angelo. On her blog as well as on Twitter.
I guess for me and Media Matters, bottom line is: a) Is there a pattern of conduct that warrants corrective action; b) is the employer willing to address or is something more required; and, c)will going after advertisers facilitate that correction?
— Angelo Carusone (@GoAngelo) April 25, 2018
That standard isn’t really met here. And, what we have here is right-wing chicanery and revenge not based on a pattern of behavior but on a random thing plucked from time and space. There’s no corrective action they seek here. Just revenge.
— Angelo Carusone (@GoAngelo) April 25, 2018
And the kicker:
Further, those leading the charge on this issue are actually terrible on lgbt issues. If we accept the standard they are putting forward, then by extension doesn’t that mean *many* of their own media figures should be punished too?
— Angelo Carusone (@GoAngelo) April 25, 2018
You’ve gotta love that.
https://twitter.com/RobProvince/status/989498749339734017
@IngrahamAngle calls a whiner and whiner and the calls for boycotts go off the charts…but Joy can gay bash, and mehhh
— Mutiny Arms Retail (@MutinyArmsRet) April 26, 2018
Seems like hypocrisy to me
— Victor Rivera ?☃️??? (@cognitivicta) April 25, 2018
That’s because it is.
I love the smell of hypocrisy in the morning. Smells like…victory! pic.twitter.com/fABi2SEMt2
— SilverPatriot (@SilverPatriot1) April 26, 2018
Oh look – two sets of rules again.
— James Brady (@jbrady_ct) April 26, 2018
LOL………never about principles, only about power. Media Matters truly is garbage.
— Judson McCulloch (@JudsonMcCulloch) April 26, 2018
https://twitter.com/RobProvince/status/989498441104547841
At least not the liberals at Media Matters.
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Related:
Like CLOCKWORK! Media Matters serves up ANOTHER boycott for libs to chew on (just guess)