Wow, when you are too jackassy for King Douche, Jeopardy champ Ken Jennings, that is saying a lot. You see, this happened:
https://twitter.com/BestBuy/status/543145338320609281
Here’s a screenshot:
Beyond oops. Just … wow. The #Serial hashtag refers to an actual real-life murder.
How the #Reddit community is investigating the real-life murder case featured on the American podcast #Serial http://t.co/HDl4OqekhW
— BBC World Service (@bbcworldservice) December 11, 2014
Murder LOLZ, huh Best Buy?
Twitter users swiftly gave Best Buy the business (but not the kind it would want).
https://twitter.com/stevekovach/status/543147690654449666
OMG RT @BestBuy: We have everything you need. Unless you need a payphone. #Serial
— Ryan Kohn (@RyanAKohn) December 11, 2014
ohmygod RT @BestBuy: We have everything you need. Unless you need a payphone. #Serial
— Nate Goldman (@NateGoldman) December 11, 2014
@BestBuy literally someone got killed
— Steve Spillman (@spillman) December 11, 2014
Hey guys you know someone actually was murdered right RT @BestBuy: We have everything you need. Unless you need a payphone. #Serial
— Steph Haberman (@StephLauren) December 11, 2014
https://twitter.com/anthonyLfisher/status/543148218289487872
Sometimes I worry we’re all just turning into terrible people. RT @BestBuy: We have everything you need. Unless you need a payphone. #Serial
— Nancy Scola (@nancyscola) December 11, 2014
Recommended
From murder case to branding opportunity. Very sensitive, guys RT @BestBuy We have everything you need. Unless you need a payphone. #Serial
— Dan Stewart (@thatdanstewart) December 11, 2014
The @BestBuy #Serial tweet really drives home the point that people forget this was a real murder. A real, teenage girl was killed.
— Jessica Huff Walters (@jeshuf) December 11, 2014
Yes. Well, at least Best Buy’s social media person has.
Oh, look: A social media position just opened up at Best Buy. RT @BestBuy We have everything you need. Unless you need a payphone. #Serial
— Laura Mondragón (@LauritaIsabelle) December 11, 2014
twitter apology in 3…2….1…. RT “@BestBuy: We have everything you need. Unless you need a payphone. #Serial”
— Andrew Trotman (@TechieTrotman) December 11, 2014
The tweet is still up, with no apology as of this posting. Best Buy would do well to take note of this sincere apology from DiGiorno Pizza after it enraged many with an outrageous hashtag tweet.
We’ll keep waiting.
In the meantime, here is some irony for you: The previous tweet from Best Buy.
Gotta get those Likes. #TechnicalDifficulties pic.twitter.com/NxP8Lp2270
— Best Buy (@BestBuy) December 11, 2014
Double oops.
Update: The tweet has not been deleted, but Best Buy has now issued an apology:
We deeply apologize for our earlier tweet about Serial. It lacked good judgment and doesn’t reflect the values of our company. We are sorry.
— Best Buy (@BestBuy) December 11, 2014
Perhaps it did heed DiGiorno’s example. Straight-forward and sincere, it seems.
https://twitter.com/steveportigal/status/543162232628989952
.@BestBuy good move
— Miserable Manc (@MiserableManc) December 11, 2014
Related:
DiGiorno Pizza enrages with outrageous hashtag tweet; Politicians can learn from its apology