As Twitchy noted, NBC’s #PeterPanLive unintentionally provided a treasure trove of material for plenty of Twitter snark, but it was NBC’s attempt to integrate social media into the production that hit a sour note with many.
Post a selfie with #SaveTinkerbell to show her you believe! #PeterPanLive pic.twitter.com/36vEdagTS5
— NBC Entertainment (@nbc) December 5, 2014
That definitely wasn’t in the story as we remember it.
TWEET to help us #SaveTinkerbell! #PeterPanLive pic.twitter.com/IKpeyt2lZo
— NBC Entertainment (@nbc) December 5, 2014
@nbc no
— chazily (@chazily) December 5, 2014
https://twitter.com/RexOberle/status/540706821682790402
https://twitter.com/carlwfbird/status/540707038951911424
@nbc @XFINITY um, no. Some things are sacred.
— Amelia Stanley (@Reeses2020) December 5, 2014
https://twitter.com/Coronakeith/status/540707365348442112
@nbc no
— Savannah (@slamvan) December 5, 2014
@RyanNewYork @nbc the Social media intern has gone rogue
— John Murdock (@thejohnmurdock) December 5, 2014
@thatdjgallo @nbc Neverland has wi-fi?
— burghadelphia (@burghadelphia) December 5, 2014
https://twitter.com/futt/status/540706547819880450
Recommended
Live by the power of hashtag! The State Department believes.
What's the worse use of media: NBC putting #PeterPanLive on TV at 10pm on a school night, or NBC putting #SaveTinkerbell on Twitter?
— Tom Morton (@tommorton) December 5, 2014
@RyanNewYork @BCDreyer @nbc I can just imagine the, um, "aha!" moment, behind the scenes when this gem surfaced. Like a bloated corpse.
— Dan Monaghan (@danmonaghan) December 5, 2014
It's been going so well, #PeterPanLive. Just please don't flash an "I Believe In Fairies" #SaveTinkerbell 888-number, k?
— Michael Cassara (@michaelcassara) December 5, 2014