The partnership between Twitter and the veteran TV ranking gurus at Nielsen has everyone on social media buzzing. The engagement ratings will be in place for the fall 2013 season. It’s big news. How big? Biiiiiig:
New TV metrics: Nielsen to measure TV show word of mouth on Twitter. It's finally being recognized as a BIG thing.http://t.co/pk9tM0oj
— Lin Humphrey, Ph.D. (@LinHumphrey) December 17, 2012
Big news for social TV, everyone! – Twitter, Nielsen strike deal to create ‘Nielsen Twitter TV Rating’ – http://t.co/oUhFiEeU
— Nate Goldman (@NateGoldman) December 17, 2012
Wow. This is big. RT @CopaCavanna: Twitter TV ratings. This will be huge for all sports, including #nascar http://t.co/O3c9UJlN …
— Jeff Gluck (@jeff_gluck) December 17, 2012
https://twitter.com/ChristopherRenz/status/280738444618104837
Twitter users send 1 billion tweets every 2.5 days. In 2013, Nielsen will rank TV shows based on that activity http://t.co/ol4KmPxd
— CNET (@CNET) December 17, 2012
Some tongue-in-cheek and some serious predictions about the winners of this new system:
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Televised sport will be a big winner from this: “@adage: Twitter and Nielsen to Rate TV Shows by New Measure http://t.co/fTKaXz3n
— Tim Crow (@shaymantim) December 17, 2012
This will be big for MMA RT @longhornsMMA: —-> Nielsen and Twitter sign multi-year agreement for TV ratings http://t.co/tRK5O4dW
— Jason Floyd (@Jason_Floyd) December 17, 2012
Heh:
If advertisers are interested in these Nielsen Twitter TV ratings, Vampire Diaries and Supernatural could be on the air FOR-EV-ER.
— carina adly mackenzie (@cadlymack) December 17, 2012