Feel-Good Story of the Year: Heroic Australian Boy's Incredible Swim to Save His...
LEEEEEEROY JENKINS! Kamala HQ Account Gets Dragged for 'Tomorrow' Teaser Video
Feed the ‘Journos’: For the Cost of a Cup of Coffee You Can...
Dear Diary: Ex-CNN ‘Journo’ Jim Acosta Says He’d Fire Scott Jennings If He...
Four Charged With Using 115 Stolen Identities to Collect $1 Million in Food...
Sen. Ted Cruz Lays Waste to Officers From Netflix and Warner Brothers (And...
Mom Says She’d Rather ‘Take Out’ Herself and Her Kids Than Be Taken...
BOOM: Tom Homan Asks Why We Don't Educate Children About Trump Making His...
The Tide Is Turning: Two Major Medical Associations Call for a Halt to...
The Atlantic: 'We're Witnessing a Murder' of The Washington Post by Jeff Bezos
Hot Take: There Is Not a Serious Market for 'Hard News' for Conservatives
Lefty Activist Gives the Most Ironic Justification EVER for Anti-ICE Roadblocks in Minneap...
ABC News: ICE Prevented Disabled US Citizen’s Father From Attending His Funeral
Kevin Sorbo Says GOP Should Have Bought Super Bowl Ad Time to Air...
FBI Raids Biological Lab Inside Vegas Home Owned by Chinese National With Ties...

'#NBCFail lives!' Olympics tradition returns as NBC skips live feed of Sochi opening ceremony

Advertisement

As if we needed a reason for the #NBCFail hashtag to make a comeback. But here we are.

The opening ceremony of the Sochi Winter Olympics kicks off at 11 a.m. ET, but NBC is skipping the live stream for American viewers and will run a packaged broadcast at 7:30 p.m. ET on Friday. Because you need context or something.

Mark Lazarus, chairman of NBC Sports Group, said, “We want to put context to it, with the full pageantry it deserves.” So tape delay it is.

“We are looking to maximize the viewing experience for our audience,” said Lazarus, noting that NBCU was likely to “put snippets of it out throughout the day” for people curious about the proceedings.

NBCU’s decision to air every athletic contest live ends a longstanding company practice of saving much of the best stuff of the Olympics for broadcast on the company’s flagship network during primetime.

More from Mashable:

NBC Universal executives explained that streaming the grandiose ceremony so early in the day (U.S. viewers on the East Coast would have seen it at 11 a.m.) would be both confusing and underwhelming.

Advertisement

The Verge asks, “Will #NBCFail trend once again?
https://twitter.com/__meggles/status/431789865055686656

Chances are good.

https://twitter.com/JoseAnd911World/status/431768280182054912

https://twitter.com/MatthewAltamura/status/431787844965642241

https://twitter.com/MattCrandall444/status/431800258591744000

https://twitter.com/TheRealJTfor3/status/431796619890008064

Advertisement

https://twitter.com/JDigos24/status/431801355242455040

Evergreen tweet:

https://twitter.com/mouseymcglynn/status/431792852100599808

Join the conversation as a VIP Member

Recommended

Trending on Twitchy Videos

Advertisement
Advertisement
Advertisement