Sick Take: 'Sure He's a Nazi, But Blue No Matter Who' Regarding Maine...
Socialist Seattle Mayor Gets Aggressively Saved By Handlers When a Reporter Politely Asks...
Chris Murphy Lied About Elon Musk Doing a Heil Hitler Salute but Guess...
Wake Up America: The Democrats Are No Longer Just the Opposition — They're...
Sen. Chris Van Hollen Adds 'Went Through a Rough Period' *Exception to Having...
Ron DeSantis Made Sure Nobody Will Take Hakeem Jeffries Seriously Again
The GOP Chairman Growing His Party in 80/20 Democrat Silicon Valley
The Man, the LEGEND: Check Out What Trump JUST DID to Anti-Ice May...
He's a MONSTER: Senate Republicans' Ad Featuring Graham Platner's Own POSTS Is Honestly...
LOL! Straight In Our VEINS: WATCH What Saxophonist Does While Listening to Kamala...
Olivia Julianna Claims Scott Jennings GLARED at Her for Being in the Same...
Compare Tim Walz Portraying Trump and Musk As Nazis to Who He's Campaigning...
X Account Using Grok to Explain SCOTUS Ruling to Ilhan Omar As if...
'Reeks of Jealousy'! Scott Jennings Swatted Down a MeidasTouch Lefty and Jim Acosta...
In RUSH to Scold SCOTUS on Ethics, Rashida Tlaib TRIPS Over Her Own...

'#NBCFail lives!' Olympics tradition returns as NBC skips live feed of Sochi opening ceremony

Advertisement

As if we needed a reason for the #NBCFail hashtag to make a comeback. But here we are.

The opening ceremony of the Sochi Winter Olympics kicks off at 11 a.m. ET, but NBC is skipping the live stream for American viewers and will run a packaged broadcast at 7:30 p.m. ET on Friday. Because you need context or something.

Mark Lazarus, chairman of NBC Sports Group, said, “We want to put context to it, with the full pageantry it deserves.” So tape delay it is.

“We are looking to maximize the viewing experience for our audience,” said Lazarus, noting that NBCU was likely to “put snippets of it out throughout the day” for people curious about the proceedings.

NBCU’s decision to air every athletic contest live ends a longstanding company practice of saving much of the best stuff of the Olympics for broadcast on the company’s flagship network during primetime.

More from Mashable:

NBC Universal executives explained that streaming the grandiose ceremony so early in the day (U.S. viewers on the East Coast would have seen it at 11 a.m.) would be both confusing and underwhelming.

Advertisement

The Verge asks, “Will #NBCFail trend once again?
https://twitter.com/__meggles/status/431789865055686656

Chances are good.

https://twitter.com/JoseAnd911World/status/431768280182054912

https://twitter.com/MatthewAltamura/status/431787844965642241

https://twitter.com/MattCrandall444/status/431800258591744000

https://twitter.com/TheRealJTfor3/status/431796619890008064

Advertisement

https://twitter.com/JDigos24/status/431801355242455040

Evergreen tweet:

https://twitter.com/mouseymcglynn/status/431792852100599808

Join the conversation as a VIP Member

Recommended

Trending on Twitchy Videos