Pro tip: Don’t get into a Twitter war with Jimmy’s Famous Seafood. THEY. ARE. SAVAGE, as PETA just found out:

“No one wants to be boiled alive,” PETA responded in what is about to turn into an ill-advised tweet:

“Boiled alive” vs. “PETA’s Secret Slaughter,” which Jimmy’s happily reminded everyone about:

But hold up. It gets worse for the folks at PETA:

And then Paris Jackson got involved for some reason:

And … BAM!

Definitely a Pulitzer candidate if/when they honor social media accounts: