Seattle Times investigative reporter Mike Baker has uncovered a prime example of bad timing. In April, Chipotle made a huge media splash by declaring that the chain had completed removing all genetically modified ingredients from its foods.
Chipotle restaurants in Oregon and Washington closed in light of E. coli cases https://t.co/2NdEmLlVSI
— The Seattle Times (@seattletimes) October 31, 2015
Unfortunately, doctors believe Chipotle restaurants in the Pacific Northwest have been adding E. coli to their meals, prompting the chain to close every single location in Washington State and some in Portland, Ore., while health officials investigate.
Every single Chipotle in the state is closed amid E. Coli investigation. https://t.co/nIlVWUlZA6
— Mike Baker (@ByMikeBaker) October 31, 2015
Sorry, no $3 boo-rito specials for you.
Typical fast food has creepy additives, like Tbhq. Tbh, fresh food doesn't need it. ?-rito is tomorrow: https://t.co/1HmW7QfVfH
— Chipotle (@ChipotleTweets) October 30, 2015
https://twitter.com/TwoZeroSixGod/status/660572768019202049
IS CHIPOTLE REALLY CLOSED
— TYLER PHAN (@tylersexyphan) October 31, 2015
Chipotle called and cancelled my catering order for tomorrow. They said all stores in the state of Wa are closed. Really bad business!
— Blek Margaret (@MichelleShauf) October 31, 2015
Baker reports that at least 22 people have been sickened with the E. coli bacteria. Of the 19 who became ill in Washington State, 17 had eaten at a Chipotle restaurant in mid-October.
As far as bad timing, the same chain that was nearly universally celebrated for going GMO-free had released a Halloween-themed spot touting that there are no “unneces-scary” ingredients in its meals.
Chipotle's ad campaign for Halloween has been about "Unneces-scary" ingredients. https://t.co/Y5ne7zQoW6 https://t.co/iZIdfFxI3p
— Mike Baker (@ByMikeBaker) October 31, 2015
“Enter the nightmare of one Chipotle customer who discovers what Chipotle would be like if we served typical processed fast food rather than cooking by hand …,” reads the description.
Our nightmare right now consists of where those hands have been.
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