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San Francisco Burger King introduces the 'Proud Whopper'

You’ll likely have to settle for a closeted Whopper in a plain wrapper for now — the Proud Whopper in its rainbow packaging is being made available for a very limited time and at only one restaurant on San Francisco’s Market Street.

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According to Bruce Horovitz of USA Today, “At $4.29 it costs the same as a conventional Whopper. And, indeed, customers ultimately discover the only difference is the rainbow wrap,” which carries the inscription, “We are all the same inside.”

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