'Ho. Ly. Crap'! American Apparel appalls with pic posted on its Tumblr page

Evidently American Apparel hasn’t learned from its past social media missteps. Because here’s what the clothing company posted on its official Tumblr page today:

Apparently American Apparel's tumblr uploaded a picture of the Challenger explosion… http://t.co/hAA6UrCrbV pic.twitter.com/tATqGjevxg

— Adam Davis (@amdhit) July 3, 2014

Sorry, American Apparel, but those aren’t “clouds.”

Pls tell @americanapparel that this isn't a "cool tumblr photo" of clouds. h/t @slarkpope http://t.co/uwoSR9MwwK pic.twitter.com/SzIsisnz8y

— kenyatta cheese (@kenyatta) July 3, 2014

https://twitter.com/lmoliva_/status/484805311153205248

Yikes.

Oh no. MT @kenyatta: Pls tell @americanapparel that this isn't a "cool tumblr photo" of clouds.http://t.co/AM5gzB2Odp pic.twitter.com/aGdizo0fSk

— Bill Zeiders (@Wzeiders) July 3, 2014

Uh oh. @kenyatta: Pls tell @americanapparel that this isn't a "cool tumblr photo" of clouds. http://t.co/lBn2dSTTHY pic.twitter.com/F1rZr2Bxpz

— Ivor Tossell (@ivortossell) July 3, 2014

FFS! MT @kenyatta: Pls tell @americanapparel that this isn’t a “cool tumblr photo” of clouds. http://t.co/2JdEkVNRGS http://t.co/D2mGt5sKL9

— David Solimini (@CommsDirector) July 3, 2014

@ivortossell @kenyatta @americanapparel Ummm … **sighs** ** lies down **

— Diane Campbell (@dicampbell25) July 3, 2014

https://twitter.com/NorahKMurphy/status/484809237886140417

https://twitter.com/lexiconstable/status/484806806909517824

Seriously American Apparel?! The #Challenger explosion as clouds??!! WTF?! http://t.co/xHPbOlNkv0 via @americanapparel

— Eric Novak (@MMPerspectives) July 3, 2014

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American Apparel wtf those are not cool smoke & clouds that is a photo of the Challenger explosion seriously wtf http://t.co/uV04rQBGSe

— Sparker (@SparkerPants) July 3, 2014

You have got to be kidding me http://t.co/udno3MhIBj pic.twitter.com/7W6EDvcbVK

— Paul Balcerak (@paulbalcerak) July 3, 2014

American Apparel should probably stick to selling clothes.

Imagine a scale of dumbassery asymptotically approaching infinity. American Apparel is on the far right side. http://t.co/6nQvMXjNLH

— Rick Wilson (@TheRickWilson) July 3, 2014

@ivortossell @kenyatta @americanapparel holy shit, talk about stupid… how insensitive… how completely stupid

— Rudy Limeback (@rudydotca) July 3, 2014

@kenyatta @AmyVernon @americanapparel @slarkpope Courting controversy for attention. But nonetheless, go fuck yourself, American Apparel.

— Adam (@TheJackSack) July 3, 2014

Next up?

@matcatastrophe @kenyatta @TheJackSack @americanapparel @slarkpope A friend noted, in maybe 6 years we'll see WTC used to sell underwear?

— (((Amy Vernon))) (@AmyVernon) July 3, 2014

[Update]

American Apparel apologizes for Challenger photo; Blames ‘employee born after the tragedy’