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'What did I just watch?' PETA shatters shark jump record with cringe-worthy video attempt to prove 'traditional masculinity is DEAD'

We’re assuming PETA’s OK with shark jumping, so long as it’s done humanely, because they have broken their own previous record with this one. Proceed with caution:

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What the actual… WHAT?

WTF was that?

Gillette’s officially off the mockery hook:

And then some!

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Way to go, PETA, you’ve done it again.