Sitting back. I have a feeling #Pepsi is about to be DRAGGED for its new @KendallJenner campaign ad.
— Billie Meredith (@ex_stormtrooper) April 4, 2017
How to piss off just about everyone & get them to drink Coke https://t.co/yOdaZ3wnvy
— Toby Harnden (@tobyharnden) April 4, 2017
Kris Jenner is super-stoked that Pepsi chose her daughter, model Kendall Jenner, to star in their new ad:
https://twitter.com/KrisJenner/status/849341537939058690
But Kris may not be in good company. After having the chance to watch the ad, a lot of people are, shall we say, less than impressed.
Here’s just a sample of the feedback so far:
Who thought this was a good idea?
— Very Stable Genius Mixtape (@2ndCity3rdCoast) April 4, 2017
https://twitter.com/JasonMolyneux1/status/849318744178515970
can you believe kendall jenner just solved all social injustice with just a PEPSI?! a true american hero https://t.co/PvmW5ZwRrm
— ali (@unlitblurry) April 4, 2017
https://twitter.com/SchintelleMH/status/849385417807986689
https://twitter.com/krnyt/status/849383246416760832
Sorry Kendall Jenner but resistance isn't a fashion. Whitewashing & commodifying a protest isn't the way to make change. Pepsi you're WRONG.
— Gilluis Pérez (@GilluisPerez_) April 4, 2017
https://twitter.com/CstrongTimeless/status/849385334592950273
don't even try to apologize and explain the reasoning for this AD bc the damage has been done.
— ✨Rana ✨ (@rkhali1) April 4, 2017
The fuck is this?
— Kevin (@SlackeRockage) April 4, 2017
I'm genuinely shocked someone thought this was an appropriate idea for a commercial and that Kendall Jenner of all people should star in it https://t.co/hiv1yDx8L9
— kt (@katie_wignall) April 4, 2017
shout out to @pepsi for using social injustice to sell their shit soda!!!! and to @KendallJenner for continuing to be a horrible person! https://t.co/9A2r2bLwCd
— Christine (@criscosays) April 4, 2017
Guessing the theme of this @pepsi ad went right over Kendall Jenner's head ? #CareerSuicide pic.twitter.com/PWJgr3KyTi
— ✨Danielle✨ (@luckystars00) April 4, 2017
Has Kendall even been part of a protest in her life? Do you guys even know what happens at protests? @KrisJenner @pepsi @KendallJenner
— OnlyFans – Letty08 (@Nthateng_) April 4, 2017
No @pepsi. No @KendallJenner. You are not woke. Can't believe you're imitating "flower power" movement to sell soda. https://t.co/D0UzN9Hsnc pic.twitter.com/qxvZbUZDq4
— Nikki Medoro (@NikkiMedoro) April 4, 2017
@pepsi not sure who's more disgusting, you or @KendallJenner. if you were gonna do an ad like that, should've used a celeb that CARES #Pepsi pic.twitter.com/BQVvdiLwGr
— Simply mee (@xoxsimply_mee) April 4, 2017
Kendall Jenner gives a Pepsi to a cop and rids the world of -isms. Y'all can go somewhere with this tone-deaf, shallow and over-produced ad. pic.twitter.com/CEr4cAw3Ld
— CARESHA PLEASE!!! (@_TARYNitUP) April 4, 2017
https://twitter.com/SeanLTheWriter/status/849387411041914882
Are you fucking kidding me? This is insulting in so many ways. @pepsi
— D. Greene (@dgreene7151) April 4, 2017
literally fuck kendall jenner and pepsi.
— kimiko ?? (@kimikzki) April 4, 2017
Officially done with all things from @pepsi. This is just grotesque. https://t.co/kEIVHDhgeV via @thecut
— Chris Levesque (@Chris_Levesque_) April 4, 2017
Coca-Cola may wind up having the last laugh:
Coke execs tonight after watching kendall’s pepsi ad pic.twitter.com/3u7Ti01bpi
— James Michael Nichols (@JMN) April 4, 2017
Meanwhile, at Coca Cola HQ we get a live look at the reaction to the Pepsi ad unveil featuring Kendall Jenner: pic.twitter.com/WXo3LbpDCW
— salacious b. tinsley (@AgentTinsley) April 4, 2017
Maybe Pepsi should just stick to what they know before they get into any more trouble.
Pepsi makes dumb ad trying to cash in on social justice. Target audience flips out instead. Keep trying to sell something other than sugar.
— Anthony Bialy (@AnthonyBialy) April 4, 2017
***
Update:
Guess the backlash finally got to Pepsi:
Pepsi has pulled its ad featuring @KendallJenner, issuing an apology and saying that it "missed the mark." #PepsiAd https://t.co/ypV72nmPZm pic.twitter.com/aL5KpZScPM
— Variety (@Variety) April 5, 2017
But their decision may have been too little, too late:
Did Pepsi’s apology for now-pulled Kendall Jenner ad only make things worse?
Editor’s note: This post has been updated with video.