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New York Times notes the rising profile of the alt-right, though most Americans haven't heard of it

Anyone who’s feeling a little confused about the “alt-right” can take comfort in knowing that even the professional journalists who can’t seem to stop writing about the movement/phenomenon need a little help settling on just what it is.

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Both the Associated Press and the New York Times recently issued some guidance for their reporters.

Not surprisingly, the New York Times saved the punchline for last: “We’ll be doing much more reporting on this topic, so … our readers will get a full, unvarnished picture.”

Any questions? Yes, here’s one. Why, exactly, does the Times assume it will be doing “much more reporting” on the alt-right? As promised, the paper came through over the weekend with a lengthy piece on the “alt-right makeover” now that the movement’s image has risen — courtesy of media reports.

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Before the New York Times and other media outlets set up a dedicated desk to churn out more profiles, a new poll by Pew Research Center might be worth reviewing. According to Pew, a majority of Americans haven’t even heard of the alt-right movement.

It seems Pew is on to something.

https://twitter.com/WClarkBoutwell/status/803251141618307072

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Well, then — time for a lot more stories about the alt-right, even if reporters can’t nail down what the term means.

https://twitter.com/Cameron_Gray/status/808353988492017664