We’re guessing Donald Trump Jr. thought this ad was supposed to help win young people over. You know, to inspire:

Unfortunately, it kinda backfired. Like, in a big way:

The ad definitely prompted some serious mockery, that’s for sure.

https://twitter.com/JayCostTWS/status/771868188112027648

https://twitter.com/CuffyMeh/status/771868063646048256

https://twitter.com/ImDanJacobson/status/771860769231216643

https://twitter.com/jesseberney/status/771870642622849024

https://twitter.com/DustinGiebel/status/771858696020176896

https://twitter.com/scottlincicome/status/771871930747977728

Oh man.

Editor’s note: This post has been updated with additional text and tweets.