Look, my toilet paper is more politically correct that your toilet paper… https://t.co/hcun5v7xGs
— Matt in the FC (@forgetTheHearse) June 15, 2015
It’s come to this. Even toilet paper is going PC these days:
https://twitter.com/AngelSoft/status/610464444812955648
Happy Father’s Day, mom?
The tweet had its fans:
https://twitter.com/femalehobbyist/status/610510142434467840
https://twitter.com/JudiDiamond1/status/611194982934839297
@AngelSoft Father's Day is rough, but this hashtag makes me feel like I can actually celebrate this year ? Thank you for this campaign!
— Torrey Barrett (@torreyb) June 15, 2015
But for the most part Angel Soft’s tweet caused people to throw rolls of 2-ply at it:
https://twitter.com/hboulware/status/611204484421685248
https://twitter.com/ColonelJimC/status/611158939334508545
I am a father and I want 2 know who created latest @Angelsoft #FathersDay video with no fathers?#RachelDolezal https://t.co/hP8GPMEF06
— Wayne Dupree ?? (@WayneDupreeShow) June 17, 2015
Next time, you might want to focus test your ads on, umm, the entire population. Just an FYI: https://t.co/RXZrr5kfUY
— Physics Geek (@physicsgeek) June 17, 2015
https://twitter.com/LilMissRightie/status/611138369167433728
Shame on @AngelSoft for assuming its Dollar General customers are poor women w/ deadbeat dads. #BoycottAngelsoft https://t.co/S96Yqdmo87
— ????? ?. ???? (@DavidLGray_INFO) June 16, 2015
Recommended
Ugh, let me go to Costco and buy the bulk size Charmin tissue. Ridiculous. https://t.co/8LhOc6vaCW
— New hubby, who dis? (@CountMyFreckles) June 16, 2015
This is foolery. Let the Dads enjoy their day & stop hijacking it for clicks & sales! https://t.co/8LhOc6vaCW
— New hubby, who dis? (@CountMyFreckles) June 16, 2015
@AngelSoft This is sickening on so many levels. This is nothing more than a mockery of masculinity. Have you lost your marbles?
— Brandon B. 黒い竜 ? (@BlkDrgn88) June 17, 2015
@AngelSoft But to totally ignore fathers who have some buying power too may send the wrong message. They deserve a day dedicated to them.
— RaShaunda Fuller (@mysocialmentors) June 16, 2015
@AngelSoft Please do a good sentiment analysis on this campaign before trying something so naïve again.
— Santa Frank ??? (@FrankRamblings) June 17, 2015
https://twitter.com/DarthDad72/status/610959317613854721
@AngelSoft really offended and disappointing by this. The fathers in those kids lives matter too.
— Frank Worley (@FrankWorleyPR) June 16, 2015
https://twitter.com/jacobperry/status/611203584919613440
If, heaven forbid, I ever became a single mom, I wouldn't be "both parents." A good father is irreplaceable. https://t.co/rybjtjb6a4
— Angela (one of many) (@angelaisms) June 17, 2015
@hboulware @AngelSoft Just make June 1 "Parent(s) Day" and be done with it.
— Shane Styles (@shaner5000) June 17, 2015
Angel Soft’s social media person has been busy spinning the tweet:
@AngelSoft what about single fathers?
— cyn ?? (@cunthiaaa) June 15, 2015
@cunthiaaa Hi, thanks for your question. We celebrate families in all forms, shapes and sizes – including single fathers. This video (1/2)
— Angel Soft® (@AngelSoft) June 15, 2015
@cunthiaaa (2/2) intends to honor single moms who might not normally be wished a Happy Father’s Day.
— Angel Soft® (@AngelSoft) June 15, 2015
https://twitter.com/hboulware/status/611203708408434688
@hboulware Hi Heather. Dads absolutely count and our intention is not to imply otherwise. Our goal is simply to celebrate single moms (1/2)
— Angel Soft® (@AngelSoft) June 17, 2015
@AngelSoft @hboulware why? are they not celebrated on Mother's Day?
— Mr. Fitz (@ray4034) June 17, 2015
@AngelSoft @cunthiaaa I don't recall seeing a commercial doing the same for men on Mothers Day. I will no longer use your product
— David Bedell (@dbedell70) June 17, 2015
@dbedell70 Hi David. This video is the first in a series of stories (including fathers' stories) to honor families in all shapes and sizes.
— Angel Soft® (@AngelSoft) June 17, 2015
https://twitter.com/TrustRory/status/611146506553286656
@AngelSoft I'm confused. Why are moms celebrated on Father's Day? A single mom doesn't play both roles, she's just a parent not a dad
— Chris Bernholdt (@DadNCharge) June 16, 2015
@TrustRory Hi Rory, thanks for your question. This video is the first in a series of unique stories we'll be sharing – which will (1/2)
— Angel Soft® (@AngelSoft) June 17, 2015
@DadNCharge (2/2) during this week. Thanks for contacting us!
— Angel Soft® (@AngelSoft) June 17, 2015
We’ll have to wait a while to see if this comes to fruition:
https://twitter.com/Amancipation/status/610836225038118912
We won’t hold our breath.