Apparently, Rolling Stone does not train its editors in crisis communication. That, or maybe Senior Editor Christian Hoard fell asleep during that meeting.
Just to review: When your magazine is in trouble for glorifying a murderer on its cover, the proper response from senior editorial staff does not include obscene jokes issued (and promptly deleted) via Twitter.
This is a senior editor at Rolling Stone. pic.twitter.com/lJkHXHRUD4
— John Podhoretz (@jpodhoretz) July 18, 2013
Well then. RT @christianhoard I guess we should have drawn a dick on Dzhokhar's face or something?
— Sal Capaccio ? (@SalSports) July 17, 2013
Maybe your own. RT @christianhoard I guess we should have drawn a dick on Dzhokhar's face or something?
— Mr. Monty Brewster (@MrRainbowCowboy) July 17, 2013
https://twitter.com/MaFireEMS/status/357662583521689600
https://twitter.com/KarlynMB/status/357653658634174464
https://twitter.com/lifestop/status/357654805579186176
@christianhoard you can eat a fat dick!! #BostonStrong #BoycottRollingStone
— Stacey Nelson (@SisterOfStrange) July 18, 2013
Psst… @christianhoard is a dick from Rolling Stone. Really Rolling Stone, that was dickhead move.
— Rory dela Paz (@rorydlp) July 17, 2013
https://twitter.com/BostonsBlackie/status/357600668300754944
Also, the deletion of the incendiary post is likely to generate large amounts of taunting and accusations of cowardice. This is not optimum for your image rehabilitation project.
https://twitter.com/kimkentucky/status/357658948511334400
@christianhoard read your previous post you took down. Coward.
— Ray Hebert (@rayhebert_00) July 18, 2013
@christianhoard hey, what happened to your "dick on his face" post I saw?
— Joe (@jpurnhagen) July 18, 2013
So proud of this tweet you deleted it, @christianhoard? Way to back you and your employer's anti American choices. pic.twitter.com/Ovaa5648Jh
— Rick (@NewEnglandRick) July 18, 2013
Don't worry, @christianhoard, you might have deleted your tweet but #Boston caught it. #BoycottRollingStone pic.twitter.com/I91Oznxxb1
— Justine Marie ♡ (@JustineMarie113) July 18, 2013
Update:
Attempted CYA from Hoard … about the tweet and only the tweet:
Yesterday I made a sarcastic remark here in response to the RS cover controversy. I stand by our cover, but not my tweet – it was (1/2)
— Christian Hoard (@christianhoard) July 18, 2013
inappropriate and disrespectful. I'm sorry. (2/2)
— Christian Hoard (@christianhoard) July 18, 2013
“I’m sorry” … that Twitchy is forever.