Really, Adweek? You couldn’t have waited 24 hours?
Twitter users are shaking their heads.
https://twitter.com/Mister_Wang/status/323924559097102336
Boston Marathon tragedy great opportunity for marketing advice, says nobody. Except @Adweek http://t.co/hzSgPyHoXI via @moneyries
— Ted Chamberlain (@ted_chamberlain) April 15, 2013
An inadvertently insensitive article about not appearing insensitive inadvertently. RT @lauraolin: that AdWeek piece: http://t.co/hDykklIAG4
— southpaw (@nycsouthpaw) April 15, 2013
Sensitivity is always on-brand RT @Adweek: #BostonMarathon tragedy shows why brands need a human touch on Twitter. http://t.co/woJPvtcEmg
— Whit Fishman ? (@whitneyfishman) April 15, 2013
Did you turn off scheduled tweets? RT @adweek: #BostonMarathon tragedy – why brands need a human touch on Twitter. http://t.co/ibLHWvjCBT
— Canton Ad Federation (@CantonAdFed) April 15, 2013
The true definition of #irony: “@Adweek: #BostonMarathon tragedy shows why brands need a human touch on Twitter. http://t.co/Oot9hzCBCt”
— Corinne Waite-McNish (@corinnewaite) April 15, 2013
Oy @adweek shares lesson of what not to do via social crisis, all while coming across as newsjacking. Poor form. http://t.co/PzdZmoLYou
— Monica Wright (@monicawright) April 15, 2013
News-jacky. And jack-assy. #FAIL.