Mercedes Benz rolled out a star-studded ad for its new CLA-Class line for the Super Bowl. Usher and Kate Upton make cameos. Willem Defoe plays the devil. And the Rolling Stones provide the soundtrack with their classic “Sympathy for the Devil.”
Watch:
We love this Mercedes ad for the CLA: http://t.co/DGbc8FtG http://t.co/fRfFATXO
— AOL Autos (@AOLAUTOS) February 4, 2013
Question on many viewers’ minds: How much did Mercedes shell out?
https://twitter.com/jonathanwald/status/297152212562489344
Wow:
Mercedes reportedly paid $1.5M to license “Sympathy for the Devil.” We had to pay $200K just to tweet “woo-WOO!” #adweekbowl #superbowlads
— AdFreak (@AdFreak) February 4, 2013
.@AdFreak At least they chose one of the good Stones songs
— MX-Missile Proof (@KevinNelson84) February 4, 2013
Holy crap. #mercedes dropped $1.5M to license "Sympathy for the Devil." AND they had to pay Dafoe AND for the spot. Jeesh.
— Meg (@JustPlainMeg) February 4, 2013
The best or nothing RT @adage: licensing Rolling Stones "Sympathy for the Devil" AND using Willem Dafoe? Mustve cost @MBUSA a fortune #SBExp
— Larry Mickelberg (@Mickelberg) February 4, 2013