'Headline of the year': Crappy story cracks up inner 8-year-olds, goes viral

Slow clap, BBC. Slow clap.

Sewer blocked by large Pooh – a teddy is among bizarre items found in Scottish drains http://t.co/oA5vaknUh4 + pic.twitter.com/lyPmFXYzPc

— BBC Scotland News (@BBCScotlandNews) February 17, 2014

Headline of the day?

Your headline of the day: pic.twitter.com/DtzLXaQSE7

— Meredith Frost (@MeredithFrost) February 18, 2014

Or headline of the year?

https://twitter.com/hollybrocks/status/435407670061719552

How to make a blocked sewer story go viral:

https://twitter.com/tokyorich/status/435621145249718272

Of course this story was top read and shared on our site all day: sewer blocked by large Pooh http://t.co/yFBN8xI1LM. You readers you

— Melissa Hogenboom BBC (@melissasuzanneh) February 17, 2014

Sadly, the BBC headline is now “Winnie the Pooh teddy among objects found in Scottish sewers.” Zzzzzzzzzzz.

@r4isstatic omg I think they changed that epic headline http://t.co/Z0W1aZ7xNq

— Jody-Lan Castle (@jodylan89) February 17, 2014

Spoilsports have changed the headline after it became a viral Pooh!! pic.twitter.com/OFInTV2em4

— Caroline Bellini (@carolinebellini) February 17, 2014

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Flushed, but not forgotten.

"Sewer was blocked by large Pooh"- the headline a BBC journalist has been waiting for for all these years

— croisssssilas! (@silaslehane) February 17, 2014

When the headline's better than the story > Large Pooh blocks Scottish sewer http://t.co/knp9fJqhSs

— Andy Lang (@HRH_Duke_of_Url) February 17, 2014

I laughed way too hard at this. #kidatheart “@MeredithFrost: Your headline of the day: pic.twitter.com/LnS3yb0dZi”

— JHW (@jharbweave) February 18, 2014