GIRL POWER! General Electric uses The Force to sell stoves and washing machines

LOL.

General Electric is using the girl power of The Force from “Star Wars: The Rise of Skywalker” to sell appliances like stoves and washing machines:

Star Wars: The force is female!

GE: Fulfill your destiny with these stoves. pic.twitter.com/lfW4lE4wkC

— Undoomed (@Undoomed) December 17, 2019

It’s all part of a marketing campaign to promote light, dark and mixed-colored appliances. Get it?

Take your kitchen to another galaxy with this exclusive Star Wars themed refrigerator from GE Profile™. Enter at https://t.co/bo1mfi9vxK for your chance to win. See Star Wars: The Rise of Skywalker in theaters Dec. 20. #TheRiseofSkywalker pic.twitter.com/dXk17oll2x

— Plesser's Appliances (@plessers) December 9, 2019

They even have a commercial with an adorable little girl who is obviously a fan of Rey from the new films using The Force to wash clothes:

As for the film, bombs away?

Uh oh #RiseofSkywalker pic.twitter.com/TFjkBX7sCP

— Greg Pollowitz (@GPollowitz) December 18, 2019

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Related:

VIP » Confirmed: New ‘Star Wars’ movie has queer representation, but only for a couple seconds https://t.co/uudCVqfbwD

— Twitchy Team (@TwitchyTeam) December 18, 2019