The New York Post reported Monday that Colin Kaepernick will be featured in Nike’s new advertising campaign celebrating the 30th anniversary of the “Just Do It” motto.
Colin Kaepernick is the face of a Nike advertising effort commemorating the 30th anniversary of its “Just Do It” motto https://t.co/4ZovNLGAK5
— New York Post (@nypost) September 3, 2018
Yes, it’s political, in a subtweet kind of way:
Believe in something, even if it means sacrificing everything. #JustDoIt pic.twitter.com/SRWkMIDdaO
— Colin Kaepernick (@Kaepernick7) September 3, 2018
Yeah, about that “sacrificing everything” bit — did anyone at Nike run that past any focus groups to see if it came across as, you know, a little self-serving?
Sacrificed everything pic.twitter.com/upCpPMiEpk
— Nathan, son of Robert (@NathanWurtzel) September 3, 2018
Boom.
Lmao go to a Nike factory and tell me they care about human rights https://t.co/YAT0L11yHa
— Ben McDonald (@Bmac0507) September 3, 2018
Hope he endorses the back of that Nike check with "Sacrificing Everything". #JustDoIt #Sacrifice #Everything #shart https://t.co/DhhJvfx4Dj
— Cuffy (@CuffyMeh) September 3, 2018
Congrats to Colin Kaepernick for becoming the face of Nike's new line of knee pads.
— neontaster (@neontaster) September 3, 2018
Kaep’s Nike campaign is my favorite corporate-advertising-masquerading-as-social-justice gimmick since Fearless Girl
— Allahpundit (@allahpundit) September 3, 2018
This is the dumbest move @nike has ever made in the history of its brand. pic.twitter.com/KshvmdGajT
— Clay Travis (@ClayTravis) September 3, 2018
This is also why having people with different opinions in your board room matters more than having people who look different, but all think the same. This will be a PR disaster for Nike. Insanely dumb.
— Clay Travis (@ClayTravis) September 3, 2018
Do I think this was a good decision by Nike? No.
Do I care enough about it to get into Twitter arguments or get outraged over it? No.
— (((AG))) (@AG_Conservative) September 3, 2018
Nike embracing a guy who thinks cops are pigs and love a Communist mass murderer is a very interesting marketing campaign for an athletic sportswear company. #JustDoIt
— EducatëdHillbilly™ (@RobProvince) September 3, 2018
I can't believe this needs to be said in 2018: Ad campaigns by mega corporations are not socially conscious. Ever. They're playing off of your feelings to sell you products. You can still think they're doing it well, but I'd stop short of actually praising them if I were you.
— neontaster (@neontaster) September 3, 2018
My next pair of running shoes will still be Nike Air Max shoes. pic.twitter.com/31DNVglR2B
— Ken Gardner (@KenGardner11) September 3, 2018
Racists In The Comments: “I’LL NEVER BUY NIKE AGAIN!”
Everyone Else: “Oh no! How will Nike ever recover from losing you.” pic.twitter.com/O5o70LLNeL
— X (@XLNB) September 3, 2018
Not racist, just not buying a brand that endorses a guy who wears Fidel Castro shirts and pigs dressed as police officer socks. But please continue being a judgmental, labeling dude. ?
— Green-E ✝️♂️??️♂️ (@Joshuaeene) September 3, 2018
If Nike releases a Che Guevara line, THEN I'll boycott.
— Sean Agnew (@seanagnew) September 3, 2018
Here you go @Nike pic.twitter.com/WBzZp0fRTy
— Comfortably Smug (@ComfortablySmug) September 3, 2018
It took no time at all for this ad campaign to be hijacked.
https://twitter.com/RyanGirdusky/status/1036744440965210112
Believe in something.
Even if it means sacrificing everything. pic.twitter.com/AmbnFBqTd9— Ben Shapiro (@benshapiro) September 3, 2018
https://twitter.com/kebejay/status/1036740962582589440
Believe in something, even if it means sacrificing everything. #JustDoIt pic.twitter.com/GUIQG7w9Fk
— Cuffy (@CuffyMeh) September 3, 2018
https://twitter.com/jtLOL/status/1036738901757624320
Related:
Iran's former president sorry that Colin Kaepernick, one of the best in the league, isn't playing https://t.co/Ak1A09p3ci
— Twitchy Team (@TwitchyTeam) September 3, 2018