According to The Guardian, a St. Patrick’s Day tweet posted by Bud Light was deleted after two hours, followed by an apology from a company spokesman who explained to Business Insider that the company’s intention “was only to be playful and celebrate the holiday.”
This has "sexual assault undertones," really? Good grief. http://t.co/z0kuJftK2H
— Kathleen McKinley (@KatMcKinley) March 17, 2015
You be the judge. That photo was accompanied by the text, “On #StPatricksDay you can pinch people who don’t wear green. You can also pinch people who aren’t #UpForWhatever.”
This somehow equates to “undertones of sexual assault,” and Bud Light took it down. #femsorship pic.twitter.com/xcyRDVwNwe
— Brandon Morse (@TheBrandonMorse) March 17, 2015
.@ashleyjudd would call that a Sexual Assult. Or how did she put it?– a "Gender Assault." @KatMcKinley
— Ursus, Director of Weather and Banana Programming (@AceofSpadesHQ) March 17, 2015
https://twitter.com/CincyMatty/status/577914197259882496
@AceofSpadesHQ @KatMcKinley huh? This is the ad campaign. Commercials of people doing crazy things like playing ping-pong with Arnold
— John Ekdahl (@JohnEkdahl) March 17, 2015
@AceofSpadesHQ @KatMcKinley hence "up for whatever". Wacky stuff may happen when you go out.
— John Ekdahl (@JohnEkdahl) March 17, 2015
“Wacky stuff,” huh? Like sexual assault?
@MadiLAlexander @budlight Wow. That's disgusting. And definitely not OK.
— Tiffany Gibson (@Tiffanyg89) March 17, 2015
@SensNation @LOCALLansdowne @budlight Beer and casual misogyny are not a good marketing campaign; way to alienate half the market.
— Mika Oehling (@armchairhockey) March 17, 2015
ummmm so did @budlight completely miss the memo on sexual assault? Cause that's disgusting.
— Stephanie Pettigrew (@steph_pettigrew) March 17, 2015
I see @budlight has deleted the #rapeculture tweet but has not posted an apology or other. #notbuyingit #BoycottBudLight
— RealLifeUnplugd (@RealLifeUnplugd) March 17, 2015
https://twitter.com/Tregellex/status/577888604904681472
Hi @budlight. Does being #UpForWhatever include up for arrest on sexual assault charges? pic.twitter.com/llLDBWFFtu
— Lauren Dobson-Hughes (@ldobsonhughes) March 17, 2015
Bud Light's new campaign media is offensive and promotes rape culture on our drunkest of holidays. "pinch her if she's not #UpForWhatever"
— Julian Fenn (@julianpfenn) March 17, 2015
Well done to @budlight for using St Patrick's Day to not only promote their gross beer but also sexual harassment. pic.twitter.com/OjPCRHZ87E
— Katherine O'Brien (@katherine__ob) March 17, 2015
Classy tweet from @budlight not at all encouraging people to molest others. #StPatricksDay #UpForMolesting pic.twitter.com/WNSSXAADJL
— Luke Massey (@luke_mas) March 17, 2015
Is @budlight up for consent matters when drinking? #UpForWhatever
— Hope L. Jackson (@HopeLJackson) March 17, 2015
Is @budlight up for the social media backlash that comes with such advertising campaigns? Rape? Duress? Forced "fun"? Forced contact?
— Hope L. Jackson (@HopeLJackson) March 17, 2015
https://twitter.com/humanadverb/status/577887712860045312
Yo @BBDOWorldwide, you may want to hire more women before you promote more rape for @budlight
— Sharlene King (@GhostfactKillah) March 17, 2015
https://twitter.com/Meagan_Hatton/status/577921533227618304
@budlight sounds rather "daterapey"
— gary poppins (@garyusina) March 17, 2015
https://twitter.com/jbw85/status/577889452619476992
@AllyBFraz On a day when folks are getting drunk, should @budlight really be encouraging potential sexual assaults? LOTS of women chimed in.
— Andrew Prescott (@ChristianConsrv) March 17, 2015
With Starbucks encouraging awkward conversations about race and Bud Light pinching women without consent, it's a bad day for crap beverages.
— Fred Coppersmith (@unrealfred) March 17, 2015
Consider your non-apology wholly rejected, @budlight.
— David Straub (@dps2002) March 17, 2015
https://twitter.com/Ethan_Booker/status/577885725171052544
Not everyone was offended, calling it a stretch to associate Bud Light’s tweet with rape culture.
https://twitter.com/Beefsteak101/status/577914076304658433
https://twitter.com/JohnRiversToo/status/577914374985261056
It's the Culture of Complaint. In academia, the larger issues have been settled: time to search for NEW ways to be offended! @katmckinley
— Neil Currie (@passionscape) March 17, 2015
https://twitter.com/Paul_J9/status/577914852540297216
https://twitter.com/QuakesFan84/status/577886648655949824
Wherever you stand on Bud Light’s tweet, remember on this Saint Patrick’s Day to drink and tweet responsibly.
Do not show these two critters the @budlight tweet. pic.twitter.com/VdED61JQuN
— Douglas Hunter (@DWHauthor) March 17, 2015
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