'Happy place': Emmys viewers can't unsee ad for Depends

Something tells us NBC expected a different demographic for Monday night’s Emmy awards than MTV did for last night’s Video Music Awards. That something is the advertisements, which caught a few by surprise.

Thank you Depends for making it totally clear who the #Emmys target demo is

— Doree Shafrir (@doree) August 26, 2014

AARP and Depends commercials. Am i back in the 90's watching CBS? #Emmys

— Matt Rust (@Matt_Rust) August 26, 2014

The real show tonight: The advertising versus last night's "awards show." Depends ad vs. Trojan Ecstasy ad. So. #Emmys

— Adam Griffiths (@adamgriffiths) August 26, 2014

https://twitter.com/ChristeneCarr/status/504066627642851328

There was just a Depends ad. The #emmys know their audience

— Laura Hertzfeld (@laurahertzfeld) August 26, 2014

There is a Depends commercial on the Emmys trying to make #Underwareness a thing. All other ad agencies can close up shop now.

— Lance Venta (@ventalation) August 26, 2014

Oh dear god, someone just flashed a Depends on #Emmys ad. That's not #underawareness. That's TMI.

— Aisha Sultan (@AishaS) August 26, 2014

https://twitter.com/HAlanScott/status/504066502018887680

I am not seeing a depends commercial. Oh, now I am not seeing the actual depends garment. Happy place. Happy place. #emmys

— OldTowneTavern (@Dhppy) August 26, 2014

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OMG the commercial for Depends on the #Emmys literally has the hashtag #underwareness

— Amy Chien (@Amy_Ruthie) August 26, 2014

Fitting that depends is the sponsor for the Emmys, because the average age for the white male voters is approximately 77. #burnthisdown

— “Karem?” (@RedMairDontCare) August 26, 2014

That is some kinda brave. Sheryl Underwood really just posed in Depends on national TV. #Emmys pic.twitter.com/4zHtyHI1lX

— Makho Ndlovu (@makhondlovu) August 26, 2014

Well, Perez Hilton enjoyed it.

This is THE BEST commercial ever!!!!!! #Depends #Emmys

— Perez Hilton (@PerezHilton) August 26, 2014

What do the professionals think? Let’s check in with TV Guide’s Michael Logan.

Forget these Emmys. That @sherylunderwood Depends commercial was fantabulously AWESOME. @CBSDaytime @TheTalk_CBS

— Michael Logan (@TVGMLogan) August 26, 2014