The New York Post reported Monday that Colin Kaepernick will be featured in Nike’s new advertising campaign celebrating the 30th anniversary of the “Just Do It” motto.

Yes, it’s political, in a subtweet kind of way:

Yeah, about that “sacrificing everything” bit — did anyone at Nike run that past any focus groups to see if it came across as, you know, a little self-serving?


It took no time at all for this ad campaign to be hijacked.