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Premium

Big Mic Drop: Michelle Obama’s Tanking Podcast Is All Talk and No Audience - Who Is It For?

AP Photo/Erin Hooley

I saw this coming. I think everyone saw this coming except the two Democrats involved. Former First Lady Michelle Obama’s podcast which she cohosts with her older brother Craig Robinson is cratering fast. IMO is a dud that’s practically dead on arrival.

Start here. (READ)

REPORT: Former First Lady Michelle Obama's new podcast continues to tank with viewership down over 75% compared to her first episode on YouTube.

Obama's viewership has been dropping since first releasing her show on March 12.

Episode 1: 335,000 views

Episode 2: 194,000 views

Episode 3: 253,000 views

Episode 4: 230,000 views

Episode 5: 141,000 views

Episode 6: 63,000 views

Michelle Obama's show is not doing much better on Apple or Spotify. She is ranked 34th on Spotify’s podcast chart and 19th on Apple Podcasts, as reported by Mediaite.

Here’s the video from back before they launched and were all smiles. (WATCH)

Melania Trump at least has her years in the fashion industry to fall back on. Many would tune in to hear her discuss makeup tips, branding, and clothing with some political and family stuff thrown in.

Michelle doesn’t have any real appeal. She’s mostly a media creation. Commenters say what little she does offer doesn’t appeal to those outside her elite circle.

I find her boring and self-centered. I’m not the only one.

Commenters point out that average X users get more hits than Obama’s podcast.

Correct, who is this for? That’s what one should always ask before starting a podcast. It looks like they assumed people would tune in simply based on name recognition. Wrong! In the end, this a vanity project. It’ll probably continue longer than it has any right to simply because of Obama’s wealth and hubris. Must be nice.

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