'Gold medal': 'Unofficial' Audi ad brilliantly capitalizes on Sochi Olympic ring fail [pic]

Sarah D. | 12:52 PM on February 10, 2014

Well chuffed, indeed!

The “ring malfunction” at last week’s Olympics opening ceremony may have presented a golden opportunity for Audi:

https://twitter.com/artylondon/status/432913561887576064

The marketing people at @Audi need to get a raise for this Olympic advertisement pronto pic.twitter.com/pSQwdYzEGT

— Jason Belzer (@JasonBelzer) February 10, 2014

Glorious. Absolutely glorious.

It’s worth noting that Audi is the official sponsor of the 2014 International Olympic Committee. Which makes the ad even more awesome.

@JasonBelzer @Audi @PhilippaDunjay Clever technical sidestep of Olympic advertising laws also.

— JP (@makeminemilky) February 10, 2014

So, is the ad legit? Not terribly likely. But who cares? We dig it.

Great @Audi ad using the #Sochi Olympic ring issue pic.twitter.com/wKImchszov

— Mouyyad Abdulhadi (@MouyyadA) February 10, 2014

Gold medal. RT @JasonBelzer The marketing people at @Audi need to get a raise for this Olympic advertisement pronto pic.twitter.com/Y67YJ1XVQP

— Courtney Nguyen (@FortyDeuceTwits) February 10, 2014

Awesome RT @JasonBelzer: The marketing people at @Audi need to get a raise for this Olympic advertisement pronto pic.twitter.com/CjDSQXMB9q

— John Terry (@thejohnterry) February 10, 2014