'Oh. My. God.': Check out Esquire's horrible 9/11 photo fail; Update: Esquire tweets douchey apology

Oh dear:

This @esquiremag fail is real, and still live… pic.twitter.com/FjLUiHfDqI Right rail, mid-page: http://t.co/L3UgQeJdgU

— Ethan Klapper (@ethanklapper) September 11, 2013

Oh. My. God. RT @ekaiser YIKES. @Esquiremag #september11 #fail pic.twitter.com/6tFOedrIt4

— Ellie Hall (@ellievhall) September 11, 2013

A terrible website fail: one of the most powerful stories on 9/11 (done by @esquiremag) got put into the wrong spot. https://t.co/um7k1FbzSe

— Sumeet Shah (@PE_Feeds) September 11, 2013

Oh dear @Esquiremag just fucked up.

— Asher Wolf (@Asher_Wolf) September 11, 2013

https://twitter.com/inkgirl30/status/377821839130894336

https://twitter.com/DieterSchmitz/status/377821975781310464

@ethanklapper @esquiremag @ekaiser horrific.

— Louise Storm (@LStorm) September 11, 2013

Oh no. RT @ethanklapper: This @esquiremag fail is real, and still live… pic.twitter.com/V97ZW0WWo8 Right rail, mid-page: http://t.co/OdWthuvsRx

— Lauren Peikoff (@laurenpeikoff) September 11, 2013

Wow, someone's not paying attention at the magazine. RT @ekaiser: YIKES. @Esquiremag #september11 #fail pic.twitter.com/ogpyfzKl2W

— J.D. Ross (@jdross) September 11, 2013

https://twitter.com/JackPMoore/status/377820865968480258

Truly unfortunate.

https://twitter.com/NathanWurtzel/status/377821349085216769

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The page appears to be fixed:

https://twitter.com/NathanWurtzel/status/377822828005191680

But the damage has been done.

Editor’s note: The title was changed to correct for a typo, and this post has been updated with additional tweets.

***

Update:

Esquire issued an apology. Or, rather, a douche-pology:

Relax, everybody. There was a stupid technical glitch on our "Falling Man" story and it was fixed asap. We're sorry for the confusion.

— Esquire (@esquire) September 11, 2013

“Relax everybody”?

https://twitter.com/tannercurtis/status/377827557216772097

https://twitter.com/RosieGray/status/377827619552903168

https://twitter.com/marikohewer/status/377827835236188160

https://twitter.com/VitalyKroy/status/377828064971227136

https://twitter.com/VitalyKroy/status/377828242188943360

https://twitter.com/ShimRimmels/status/377828265807081472