BuzzFeed editor-in-chief Ben Smith makes the next logical career move and heads to the New York Times

Sarah D | 4:17 PM on January 28, 2020

Today is a bittersweet day in the journalism world. For Ben Smith is leaving his post as editor-in-chief of BuzzFeed for a job as media columnist at … the New York Times:

It's been an incredible 8 years @BuzzFeedNews. Here's the note I just sent to our staff. pic.twitter.com/MawNsWd6V0

— Ben Smith (@BuzzFeedBen) January 28, 2020

From BuzzFeed to the New York Times … it’s really the next logical career step.

Ben Smith writing full time about the media is worth the cost of a NYT subscription by itself.

— Brian Fallon (@brianefallon) January 28, 2020

If the cost of a NYT subscription were $0, then we’d totally agree with Brian.

*eyeroll.gif* pic.twitter.com/NsiQOUziem

— BT (@back_ttys) January 28, 2020

Honestly, Smith’s editorial decisions haven’t done BuzzFeed any favors. What makes the New York Times think he’ll add anything positive to their already worsening reputation?