Pharrell's bizarre #Grammys hat goes viral, gets own Twitter account

https://twitter.com/Tim_Fox1/status/427602731764039680

Pretty sneaky, Pharrell! The ploy worked. Twitter was buzzing about singer/rapper/producer Pharrell’s Grammy Awards red carpet topper.

https://twitter.com/JayCaruso/status/427603534331133952

.@Pharrell's hat just photobombed our pic pic.twitter.com/87Vj6rr9gB

— Ryan Seacrest (@RyanSeacrest) January 27, 2014

What does it remind you of?

https://twitter.com/TheRealTenski/status/427597746397126656

https://twitter.com/sabzi/status/427592799316234240

LMAO they said Pharrell has on the Arby's hat. pic.twitter.com/Dcxn9gMvKo

— 64 DIPPIN (@PHILTHY_BASA) January 27, 2014

Inevitable: Yep, Pharrell’s hat has its own Twitter handle.

Pharrell's hat already has a twitter handle? Byeeeeee. ?

— K-Ci No Jojo (@karizmation) January 27, 2014

.@Arbys ur new logo should be @Pharrellhat #pharrellhat pic.twitter.com/mjQ1T4E1I7

— Pharrell's Hat (@Pharrellhat) January 27, 2014

Storage!

Pharrell can put his #grammys under his hat. pic.twitter.com/N87iFCewf9

— People (@people) January 26, 2014