Pretty sneaky, Pharrell! The ploy worked. Twitter was buzzing about singer/rapper/producer Pharrell’s Grammy Awards red carpet topper.
— Ryan Seacrest (@RyanSeacrest) January 27, 2014
What does it remind you of?
LMAO they said Pharrell has on the Arby's hat. pic.twitter.com/Dcxn9gMvKo
— 64 DIPPIN (@PHILTHY_BASA) January 27, 2014
Inevitable: Yep, Pharrell’s hat has its own Twitter handle.
Pharrell's hat already has a twitter handle? Byeeeeee. ?
— K-Ci No Jojo (@karizmation) January 27, 2014
— Pharrell's Hat (@Pharrellhat) January 27, 2014
— People (@people) January 26, 2014