Well, this won’t go over well…
YETI coolers has dropped its long standing support of the NRA foundation:
https://twitter.com/JesseKellyDC/status/988121295891156993
According to the NRA, YETI did this “without prior notice”:
Yeti Coolers dropping its relationship with the @NRA is mind-boggling.
Everybody I know that owns a Yeti also owns a gun, and many of them are NRA members. This move doesn’t make sense at all. pic.twitter.com/ARsZIHikA2
— David Hookstead (@dhookstead) April 22, 2018
Chris Loesch tweeted at Yetti telling them to “reverse this terrible decision”:
Hi @YETICoolers – you should reverse this terrible decision. Do you not understand who your base is? Will never buy or use any of your products again and we had a bunch. https://t.co/NAiB7Yb8KX
— Chris Loesch (@ChrisLoesch) April 22, 2018
It might be too late, however:
YETI drops the NRA. That’s like peanut butter boycotting jelly.
— Charlie Mars (@CharlieMars) April 22, 2018
The NRA Foundation is a charitable organization, and Yeti products have long been a staple at Friends of NRA Foundation Banquets.
Yeti Coolers is now cutting ties with the NRA Foundation without explanation or notice. #BoycottYetiCoolers
— Alana Mastrangelo (@ARmastrangelo) April 22, 2018
If true that YETI isn’t doing business with NRA Foundation anymore, they are about to lose much of their sportsmen clientele. That’s bad optics. What gives?!
— Gabriella Hoffman (@Gabby_Hoffman) April 22, 2018
I think I know a fair share of people who will be upset with this move by YETI and #boycottYetiCoolers https://t.co/g340L3cjlh
— Curtis Houck (@CurtisHouck) April 22, 2018
For real. There are much more affordable products out there where NRA members and gun owners can spend their money:
https://twitter.com/JesseKellyDC/status/988121933291155456
If the backlash suffered by DICK’s or Delta didn’t teach them a lesson, we’re not sure anything will:
https://twitter.com/JesseKellyDC/status/988122676689620992
Shannon Watts, however, seems pleased:
https://twitter.com/shannonrwatts/status/987711660902133767
And that tells you all you need to know about YETI’s stealth dropping of the NRA.
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