Not only was that Audi ad during the Super Bowl on pay equality tone deaf because of the male-female mix of its U.S. leadership team…
ICYMI: Audi USA’s 12 man, 2 woman executive team is lecturing Super Bowl viewers with an ad on pay equality https://t.co/cnPfBrbaKq
— Twitchy Team (@TwitchyTeam) February 6, 2017
…but they accidentally debunked the main message of the ad in a response to their original posting of the ad earlier in the week!
Here’s the original tweet:
Women are still paid 21% less than men. As a brand that believes in progress, we are committed to equal pay for equal work. #DriveProgress pic.twitter.com/bmQKrNr9l4
— Audi (@Audi) February 1, 2017
Now for the criticism:
You pay your female employees less than males? You know that's against the law, right?
— FrogDoc (@TueborFrog) February 1, 2017
And, boom … there goes the pay gap:
When we account for all the various factors that go into pay, women at Audi are on par with their male counterparts.
— Audi (@Audi) February 1, 2017
LOL.
Hi @Audi,
Thank you for debunking the pseudo economic feminist gender pay gap so eloquently. https://t.co/8vWhezHpqS @TueborFrog pic.twitter.com/DpSEE8W8OT
— Harry Khachatrian (@Harry1T6) February 4, 2017
Hi @Audi, you admitted here women make as much as men & ran ad anyway! You proved with your own tweet pay disparity is a myth! #SuperBowl https://t.co/jKOUZfQrUX
— Joe (@JoeC1776) February 6, 2017
Life comes at you fast. https://t.co/SmhPB6Pcjo
— DM (@drew_meyer) February 6, 2017
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