You won't believe the disgusting re-election hashtag for Nigeria's Goodluck Jonathan [amended]

Oh dear:

Even by #Nigeria political standards #BringBackGoodluck2015 is shocking

— Joe Brock (@JoeReuters) September 10, 2014

The #BringBackGoodluck2015 posters that have appeared around Abuja show a startling lack of empathy, even by Nigerian political standards.

— The EIU Africa team (@TheEIU_Africa) September 10, 2014

President Jonathan has since ordered his supporters to stop using the hashtag:

Nigerian president orders removal of #BringBackGoodLuck2015 banners, calling them "offensive and repugnant". http://t.co/9jrnZC0k2T

— BBC News Africa (@BBCAfrica) September 10, 2014

More via BBC.com:

The hashtag #BringBackGoodluck2015 seems to have first been used on Twitter by a group campaigning on behalf of the president. On 30th August, they tweeted: “There is no vacancy in Aso rock [the president’s palace] we want Goodluck Jonathan again #NigeriansDemand #BringBackJonathan2015.”

…

The slogan was widely criticised because it seemed to dramatically misread the public mood in the country. The abducted school girls are still held captive, despite repeated promises by the government – and President Jonathan himself – to secure their release. So far, the government has not taken military steps to rescue the girls, arguing that if force is used, they may end up being killed by the militants.

A major backlash against the hashtag soon emerged, as people took to Twitter to label it as insensitive. It has appeared more than 2,800 times in the last 24 hours, and the vast majority been used to criticise the slogan.

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Yikes. More:

https://twitter.com/hovabuzz/status/509744895213322240

#BringBackGoodluck2015 Posters at Unity Fountain Brought Down: http://t.co/pkM5clYUXC

— Metropole Magazine (@MetropoleMag) September 10, 2014

We note that the #bringBackGoodluck2015 banners have disappeared from the unity fountain

— #BringBackOurGirls (@BBOG_Nigeria) September 10, 2014

"@bukolasaraki : As Ebele denies knowledge. Lying @doyinokupe started the #BringBackGoodluck2015 pic.twitter.com/CwtHLyoogS"”

— That Andy (@AndyMadaki) September 10, 2014

GEJ's denial of links to #BringBackGoodluck2015 is BS… Here's his Public Affairs Adviser @DoyinOkupe in August: https://t.co/TiweGdrPPu

— Mr. Aye Dee (@MrAyeDee) September 10, 2014

For outstanding, exemplary&unprecedented perfomance as in delivery ofdividends of democracy#BringBackJonathanIn2015… for continuity

— Doyin (@doyinokupe) August 22, 2014

Here’s just a sample of the criticism:

The definition of irresponsibility, childishness and ignorance is those behind #BringBackGoodluck2015 this is just insane.

— Fatima Askira (@Fatiskira) September 8, 2014

https://twitter.com/Barry_Roux/status/509233770365734912

The winner of most insensitive hashtag goes to the new campaign slogan: #BringBackGoodluck2015 http://t.co/PGEawhL3Rp pic.twitter.com/UfrHWaeID4

— Femi Oke (@FemiOke) September 9, 2014

Editor’s note: This post has been amended and updated with additional tweets and text for purposes of clarity. Additionally, a tweet that could be construed as promoting violence was removed for clarity’s sake.