Meet Keaton Jones, a Tennesse student who is being bullied at school. Keaton’s mom, Kimberly, posted a heartbreaking video of Keaton asking why he’s being bullied to her Facebook page that has since gone viral with over 18 million views, and counting.

“They make fun of my nose. They call me ugly. They say I have no friends,” young Keaton tells his mom with tears in his eyes. “Why do they bully? What’s the point of it?”

Watch for yourself:

Monica Lewinsky quickly tweeted her support of Keaton:

As did Sean Hannity, who was particularly fired up over it:

Bad move, unnamed Tennessee school. You’re about to be really famous.

Update (9:25 pm). Keaton’s going to some movie premiers, too:

As mentioned above in that Hannity tweet, NFL players from around the league are also now involved.

Delanie Walke, TE Titans:

Taylor Lewan, OL Titans:

Damon Harrison, DT Giants:

Bernard Blake, CB Packers:

Even the University of Tennesse is sending players in support of Keaton:

Bring a camera because we want to see the faces of the bullies when the cavalry shows up.

More reaction from around Twitter…

From the Colorado Rockies:

Kevin Jonas of the Jonas Brothers:

Millie Bobby Brown, “Stranger Things”:

Bernice King, daughter of Martin Luther King Jr.:

Jamie Alexander, actress:

Patricia Arquette, actress:

Dr. Phil, television host:

Well, no offense Dr. Phil but we’ll take the NFL guys but thanks!

***

Editor’s note: A typo was fixed in the headline.